On Good Talkers and Great Talkers (featuring my friends Kelly and Marc Campbell)

I think I’m a pretty good talker. But I’m not a great talker. The reason I know this is because my friend Kelly is a great talker. And I can’t hold a candle to him.

In this piece I want to explore what makes a good talker good and a great talker great. Here, our conclusion can be partially stated upfront: a good talker will almost always also be a good BSer. Everyone knows what BS is, of course, and the term is usually used pejoratively, more or less, for example in phrases such as “oh that’s a bunch of BS,” or “come on dude, cut the BS.” However, BS is clearly also an essential element of the talker’s toolkit (from now on we will simply use the term “talker” unless specifically delineating between a good and a great talker). BS alone though does not a great talker make. There has to be something else involved. Let’s see if we can figure out what this might be.

We will start with an example from my professional life. I work in a high school in Japan, and it’s a fairly complex place. Although a Japanese school, it also features two different international courses and over time we have welcomed a wide variety of visitors from around the world for various reasons. A few years back, we hosted a group of educators from Abu Dhabi, including at least one representative of the Abu Dhabi Ministry of Education. My boss at the time was a Japanese gentlemen who spoke decent, but not phenomenal, English. He was set to give a welcome speech to this group, and my boss loved, absolutely loved, networking and hosting visitors at our school. It was his singular passion. The higher ranked or more “prestigious” they were the better. A visiting teacher from Elton College would be treated like the Pope, accorded all of the pomp and ceremony of a royal visit. Although an inveterate networker, my boss was not a natural public speaker, and he was uncomfortable making such an important speech in English, so he asked me to write something for him. Some people might have found this request to be annoying or even insulting, but I relished it. The role of the ghostwriter is one I greatly enjoy, because it gives me a chance to slip a few little things in there just for me. I have a bit of a weakness for inside jokes.

The Abu Dhabi visit was in early April, just in time for cherry blossom season in Japan. A few places around the world, including Washington D.C., celebrate cherry blossom season; however, in Japan it’s huge. People come from around the world to see the blossoms, and there’s even a special type of event called the hanami where folks from salarymen to universities students and everyone in between will set up tarps or blankets by the river or in a park under the cherry blossoms and get blasted. The Japanese refer to the cherry blossoms as sakura. So, I thought, what would be more natural than to open the speech with a reference to the sakura?

I don’t remember much about the speech, but I do remember the first few lines. They went like this:

It is my great pleasure to offer you a very warm welcome to Japan and (school name). We are deeply honored to receive such a prestigious group from the wonderful country of Abu Dhabi. And indeed, you have fortunately come at the perfect time to see the famous Japanese cherry blossoms, the sakura.

Now this might not sound too out of the ordinary, however for me the genius lay in the last comma. In my head I heard a deep and pregnant pause between “the famous Japanese cherry blossoms” and “the sakura.” As I like to say, it was funny to me. I sent the speech to my boss and we didn’t really have time to go over it, so I just hoped for the best. Now my boss wasn’t much of a writer, but he was, in his own way, a showman. He had clearly spent time practicing the speech, and when he spoke these first lines his delivery exceeded even my wildest expectations. Not only was the pregnant pause there, it was deeper and more profound than I had dreamed. He has perfectly grasped the import of the comma. This guy f***ing nailed it.

What does this have to do with BS? Well, when I wrote the lines above, in my own way I was BSing. I knew my boss’s taste for VIPs ran deep and so made sure to lay it on pretty thick (“great pleasure,” “very warm welcome,” “wonderful country,” etc.). Also, the comma, in its own way, was total BS. And the fact that my boss killed his delivery meant that he not only understood BS on an elemental level, he relished it too.

Later on during that same meeting with the Abu Dhabi folks my boss presented about some English vocabulary system our school was using as part of the English curriculum. This was a software program designed by my boss’ buddy that the school had paid an absurd amount of money to lease. It was, predictably, a piece of trash. However, my boss built it up as the greatest piece of educational tech since whatever, and showed a little of it on an overhead screen. The visitors were no dummies though, and one of them asked a sensible question: “why did you decide to go with this essentially handmade program where there are a lot of well-known and tested commercial programs available?” My boss wasn’t going to touch that one, so he turned it over to me. Now, I knew this thing was complete garbage; however, I also recognized, in addition to the need to save face, the opportunity to lay on a little BS. So I said something like:

“Well, that’s a really good question (always start with this when BSing an answer because it gives you time to think)

we chose this program after looking carefully at the alternatives (not true—we had looked at no alternatives)

and we felt in the end that this program best met the very specific needs of Japanese learners (also total nonsense—there is nothing so specific about Japanese learners that a software program needs to be so tailored).

In all our experience working with Japanese students, we felt like we needed something bespoke and fit-for-purpose, and we are really happy with our choice… (when BSing it is advised to throw around words like “bespoke” and “fit-for-purpose” in the hopes of throwing your listener(s) off the scent).

I probably went on some more, but you get the idea. The questioner thanked me and we moved on, however I knew that I had not in fact thrown him off the scent. He knew that I was BSing; I knew that he knew that I was BSing; and I like to think that maybe he knew that I knew that he knew that I was BSing. If so, he played his part in our little production to a T as well.

How did I feel about packing so much BS into one afternoon? I felt great about it. In the long history of bullshit corporate communications, the exaggerations and white lies I told that day rank pretty low down the list in terms of negative externalities if you will, and our visitors went away feeling welcomed and catered to, BS vocabulary programs aside. I guess in this instance I was a “pretty good talker.” However a great talker needs to do more than smooth over an awkward question in an education meeting. A great talker needs to prove it when there is substantially more on the line. To explicate this point, let’s take a look at an incident where my friend Kelly talked some dude out of murdering us.

My friend Kelly is a great talker. Ever since I’ve known him, he’s been a serial exaggerator, however, far from being a limitation to his conversational ability, it’s a huge asset. This is because, unlike another type of exaggerator who exaggerates their own role or place in a story (let’s call this the “narcissistic exaggerator,”) Kelly instead downplays his own role while simultaneously boosting usually one other player into comic, even mythic heights (let’s call this the “comic exaggerator”). Kelly is a lawyer, and if he’s telling a story about a country lawyer he’s run across, for instance, this fellow gets built up and built up, his every mannerism and turn of phrase turned up to 11, until we have not just a comic figure, but a heroic one. As for Kelly’s own role in whatever drama he is recounting, that gets dismissed with an “aw shucks, I was just kind of there” wave of his metaphorical hand. Kelly has had this ability forever, and has honed it to an art form. I have good reason to think that his abilities as a talker are instinctual, rather than learned, however, because of an instance where he had to draw on skills far different than his normal style.

One time my friend Kelly and I decided (well he decided and I went along) to walk from suburban Spokane where he lived all the way up to a kind of resort/ lodge place high up on Mount Spokane. The walk was about 20 miles, and would take all day. Now, a 20 mile hike is one thing—that’s pretty long—however hikes can be quite pleasant for those so inclined. This was not a hike though, as the whole thing was on public roads, most of them out in the middle of nowhere. All in all, this was not the best plan Kelly ever came up with, however we set out and were about 10 or 12 miles into the trek, outside of town, when a reddish car came flying down the hill in front of us. The driver saw us and swerved right at us. This, unfortunately, is something that sometimes happens in the U.S. for reasons passing understanding. This dude though didn’t just swerve toward us a bit, he full on tried to take us out. So much so in fact that his car went perpendicular to the road and halfway into the ditch and got stuck.

This seemed bad, and my instinct was to run with Kelly into the nearby field. Kelly, however, had other ideas. The guy got out of the car and started yelling at us: “you f***ing kids…, f*** you…, etc.” Not very creative, but still pretty worrying. Kelly though had the situation in hand from the get-go. He walked right over to the guy (who was at least 10 or 15 years older than us) and started talking to him:

Hey buddy, what’s going on? You having a bad day man? Anything I can do? Looks like your car get a bit stuck there—that’s OK, my friend and I will help dig you out.

Now I knew Kelly pretty well and knew he was a good talker from way back as mentioned. But this was another level. And the effect on the irate driver was incredible. In no time at all the guy was apologizing to Kelly, telling him his woes, and asking how we could get his car out together. Sure enough a few minutes later we were all three pushing and pulling his car out of the ditch and he went on his way.

What was going on here? Kelly must have realized somehow that the driver didn’t bear any specific ill-will toward us and was just engaging in a little road-rage because he was an angry about something or other. Also, the guy’s car was truly stuck, and neither Kelly nor I are small dudes, so he might not have liked his odds if it came to a fight. But there was just something about the way Kelly approached and disarmed him so quickly that I couldn’t really wrap my mind around. I realized then that my friend Kelly was not just a good talker, he was a great talker.

Although I’ve never seen anyone else pull off what Kelly did on that day, the general form of what he did I have seen before. In fact, a very similar, but slightly lower-stakes, incident happened when I was in university and attended a fraternity party. I was not in a fraternity and didn’t want to be. I did go to some fraternity parties just because that was what people did. Occasionally these parties could be creative, but mostly usually they were every bit as cliched as you might imagine—bros broing out and trying to get laid, women doing whatever the female equivalent of broing out might be, drunk billiards in the basement, people passing out on jungle juice, etc. Not only do these sound like terrible parties now, they were pretty terrible even back then. Nonetheless, I was at one, along with some friends from my dorm including Marc Campbell. Marc is maybe not the purest form of great talker that Kelly is, but he’s pretty darn good. While Kelly’s style is often oratorical (and BS laden—more on that in a moment), Marc’s style is smoother and has more of a cool jazz feel. Where Kelly goes for the comedically dramatic exaggeration, Marc stays more in the realm of gentle patter. Both talkers though achieve a sort of hypnotic effect through their respective styles, and Marc’s patter came in handy at this particular party.

We were a group of about five, and had barely entered the door when some guy I didn’t know came up and started getting in our face for no apparent reason. He was directing his attention to another member of our group—maybe they had run into each other before? It wasn’t clear, but what was clear is that this guy was itching for a fight right out of the gate. Now I have been in plenty of situations where I have had to try to defuse something or someone from kicking off, and have some skills in this arena. However, most people’s instincts, my own included, still tend to be a little defensive. Most people, even if committed to defusal, might say something like: “hey dude, settle down. There’s no need to be so aggro man. Just chill.” This kind of approach can work, however there is no guarantee that it will. Sometimes people who are looking to pick a fight will fall back on a kind of bizarre and unwarranted self-righteousness, coming back with something like “I’m not gonna f***ing chill man—don’t tell me what to do. You wanna see aggro, I’ll give you aggro.” So the “dude settle down” approach is a bit hit or miss. Marc Campbell could do better.

Instead of telling the guy to chill, Marc Campbell pulled out a Kelly-like move. Although he was not the direct object of the guy’s ire, he went right over to the guy and stuck his hand out. “Hi I’m Marc,” he said “nice to meet you. What’s your name?” Just like that. Marc didn’t even reference the fact that this guy was acting like a total ass-clown for no reason at all—in fact he acted like he didn’t even notice it. The effect on this guy was exactly the same as with the angry driver. The guy calmed down immediately and he and Marc started rapping. In no time at all the situation was completely defused and everyone was friends.

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On the Phrase “I Got a Guy For That”

The broker said that he should sell the wine/ they got this guy that can arrange a buy.

Craig Finn

There are different types of marketplaces in the world. First there are legitimate, above-board markets, the shops and such you go to everyday. Then there are black markets, the so-called underground economy. Poised somewhere in between the legitimate and the underground, however, lies another type of market. This is a liminal sort of market, a market for which we need an experienced navigator. This is the realm of “the guy for that.”

We know we are in the realm of this kind of guy whenever we hear someone say “I got a guy for that.” Need a passport in three days? There’s a guy for that. Want to build a greenhouse but don’t want to drop thousands at the home center? There’s a guy for that too. Need to dump some garbage from a construction job but the landfill rates are exorbitant? Go get a guy. Need a prescription but your country doesn’t allow generic pills to cross the border? Another guy. Need to offload your wine cellar to pay the alimony? Craig Finn can find you a guy.

Now the great thing about the guy for that is, although in some cases all the above may be different guys, there are some guys that do it all. This is the type of guy who can get you cut-rate auto parts one day, scalped tickets to the Garden the next, and a little something something for your loft party on the third. Life is divided into specialists and generalists, and here we have the generalist version of the guy for that. Mike Ehrmantraut from the Breaking Bad and Better Call Saul TV series is a classic example of a generalist guy for that.

How does one become a generalist guy for that I wonder? What winding set of life ways leads someone to be able to source whatever you need at short notice? What even are the essential skills of such a guy? I don’t know, but I think the generalist form of the guy for that pops up fairly regularly in the army. Soldiers, whether confined to base or in the field, generally have tightly restricted access to the many pleasures that life can afford. An abundance of rules, meals ready to eat, and a dreary PX may be all they have to work with. That’s where the guy for that comes in. This is the guy who knows when a few ladies are coming through town, down to party. This guy has a line of a van full of meats, has those sweet French cigarettes from across the border. This guy is on top of it. Army fiction is full of these kinds of guys, scamps and scoundrels who are yet always portrayed quite sympathetically by the author. The reason for this is easy to see—if the author has actually been in the army (as a great many nineteenth and mid-twentieth century writers were) he (usually he here) would know and appreciate the many benefits of having a guy for that around, no matter what other undesirable qualities the guy might possess. After all, anyone who hooks you up with quality meats is easily forgiven.

And then there is the specialist guy for that. The specialist guy for that usually possesses a certain rare and highly developed technical skill of some kind. While the generalist guy for that is basically a fixer, good at procuring items and turning them over at a mark up, the specialist guy for that is a technician, an artist even. Here we have the counterfeiter and the stamp forger. The guy who can jailbreak your phone, the safecracker. Here too we have the saboteur, and, of course, the bomb maker. As is easily apparent from this run down, the specialist guy for that tends more toward outright criminality than does the generalist.

There is a great scene in the film The Battle of Algiers where the Algerian rebels who are involved in an insurrection against the French are planning some bombings in the city. They go to a bomb maker, a guy in the back of a dingy shop, naturally, who leisurely and precisely wires the bomb. The scene is entirely wordless, and features close-ups of the bomb maker’s hands as he arms the bomb. The director Steven Soderberg has said that he could watch a whole film about this guy, and I know what he means. He means, I think, that there is a whole world behind the bomb maker guy that could be explored. Who is he? Where does he come from? How did he come to be the go-to-guy for bomb wiring in Algiers in 1961? What does he do in his spare time? We get answers to none of these questions, just a sparely presented introduction to his art. But that’s enough to know for certain that he’s the guy for that.

We will close with a couple of questions. First, what about the gal for that? My theory is that while the gal for that surely exists somewhere, it is more likely that proximal to the guy for that is the gal that plays a slightly different role. Shady guys hang with shady gals, no doubt, I just think the gals play another, perhaps larger and certainly less easily definable, role in the proceedings. This is perhaps a subject for a future post. Second, what will happen to the guy for that in a future where more of our movements, financial transactions, and even thoughts are tracked and monitored? Will the guy for that slowly go extinct? I don’t think so, or at least I hope not. I think there will always be a place for the guy for that, a hustler who can see the angles, play the edges, middle the situation.

All in all, regardless of the relative morality of guy for that activities, I salute him. Also, I gotta go build a greenhouse. I got a guy for that.

On Subcultures and Scenes in Craig Finn’s “It’s Never Been a Fair Fight”

This piece is about an absolutely amazing song by Craig Finn called “It’s Never Been a Fair Fight.” We will also expand on the song’s theme, which is how subcultures (and “scenes”) operate. Finn is, in my opinion, the greatest lyricist working today (not the greatest living lyricist, that’s still Dylan). I’ve written about about Finn before here, and here.

Finn himself says that “It’s Never Been A Fair Fight”:

“is about the extreme difficulty of staying true to the rigid rules of a subculture as you get older. The character in the song revisits an old peer and finds struggle and disappointment in the place he left behind.”

In this case, the narrator had been part of the punk/hardcore scene in the 1980’s and 1990’s, has left the scene, and reflects on his time there and what it meant as he meets his old friend, and we suppose former lover, Vanessa. I’m not sure I understand the entire chronology of the song, as it engages in some apparent time jumps that can be little hard to follow. Overall however, it is pretty clear what the song is about. The opening verse sees the narrator (let’s call him C, because while we will grant Finn the understanding as an artist that his characters are characters, in this case the song feels pretty autobiographical) checking in with Vanessa. The song opens in the present day.

I met Vanessa right in front of her building/ she was vague in taste and drowning/ she says she’s got a new man and he’s in a new band/ and they’ve got a new sound

I said hardcore’s in the eye of the beholder/ I’ve got a broken heart from 1989/ I was holding me head in my hands from the heat/ there were elbows in my eyes.

While we get the impression that C has been out of the scene for a while, Vanessa is very much still in it, new man, new band, new sound, same old place. Vanessa’s man, we assume, is in a hardcore band, and I believe it is the case that Finn came up through the hardcore scene before forming his first band Lifter Puller. Lifter Puller is not a hardcore band, and I don’t know if Finn was actually in a hardcore band or just in the scene.

“Hardcore’s in the eye of the beholder” is a funny line for a number of reasons (it also reminds me of the classic David Berman line “punk rock died when the first kid said/ punk’s not dead/ punk’s not dead”). In any case, after C recalls his broken heart from 1989, the song shifts back in time, back to when C was attending hardcore shows, hot and sweaty, elbows in his eyes.

Vanessa said that there’s threads that connect us/ flags and wars we should never accept/ Angelo said that there’s snakes in the smoke/ from the cigarettes

Ivan isn’t all that concerned/ he said it’s mostly about what you wear to the show/ I think the scene’s gonna fall apart pretty soon/ heard a song that I liked on the radio

Finn is an absolute master of sketching characters in just a line or two. Here, he uses a sort of pointillistic approach to introduce us to two additional members of the scene, Angelo and Ivan. With just a few short verses we already understand a great deal about “the scene.” Here is what we can deduce:

i) All four members of the scene have very differently valenced loyalties. Put another way, they want different things from it. Vanessa is a purist; for her being part of the scene is like being part of an tribe, an army, and we take her to be a fierce protector of the in-group/ out-group aspects that tend to arise in subcultures. Angelo, it seems, is a little out there; he’s seeing snakes in the cigarette smoke and probably not all that interested in the ultimate nature or meaning of the scene. Ivan likes the t-shirts and jeans, likes the look. He’s not a purist either. And C, well he likes a little pop music, an inclination we assume is strictly verboten for folks like Vanessa.

ii) Probably because of the differences in ideas and ideologies between the scene members, C sees things coming to an end, both with the scene and between he and Vanessa. Here we are reminded of the difficulty of keeping any kind of group together, whether a scene, a band, or just a group of friends. Everyone knows the feeling of having a group of friends who tell each other they will be tight forever, however life doesn’t usually work that way. The best film about this dynamic is Whit Stillman’s Metropolitan, which depicts a young group of friends in Manhattan who come together and then slowly, but inevitably, come apart over the course of a winter. There is a great moment in Metropolitan where the main character, Tom, looks around and realizes the scene is dead. Where did it go? It was here one day, gone the next. Scenes are like that, and this is what Finn is writing about.

iii) The inherent differences between people which make keeping the scene together are also something that Finn celebrates to a certain extent I think. One of the most salient features of Finn’s writing is his compassion. Finn has compassion for Angelo and his snakes, Ivan and his jeans, and for Vanessa, in all of her rigidity. As of the time of the song we know for sure that Vanessa is still in the scene and C is not. I guess that neither Angelo or Ivan is still around, however if only one of them is my money’s on Angelo, if he’s still alive.

Through the course of my own life, I have been involved, for a shorter or longer time, with a variety of subcultures. One category of subculture that I have frequented is what we could broadly call “new age.” My explorations of this category have been reasonably extensive. Back in my early 20s, I was involved for about 4-5 months with a Tibetan Buddhist group back in Washington State. I would get up at 4 AM, drive an hour across town to a beautiful old house on the hill, and meditate with the folks there. This group also organized some outings, such as mountain hiking.

I enjoyed the group and the meditation. The group leader, a slightly older woman who was lovely, asked me to pay like 6 dollars for a little book with chants in it, which I did. There was a total cross-section of people in the group of different ages and backgrounds, and all in all I liked it there. However, I peeled off from the group after a time for reasons very similar to those discussed by Finn. There were two specific things that led to me leaving. The second I’ll discuss a little later. The first was one day I was chatting with one of the members on the street outside after meditation. He was telling me how his daughter used to play chess, however he would no longer allow her to do so because it was interfering with her studies of Tibetan Buddhism. “There’s just not enough time,” he told me.

I had talked with this guy before and he was a perfectly nice guy, but I didn’t agree with his approach. I felt, in fact, that it was bad action. Now, I understood that people joined the group for different reasons and had different levels of investment. I was not looking to become a Tibetan Buddhist or anything—I was just “checking it out.” To circle back to Finn, the valence gap between this fellow’s take on the subculture and my own was vast, and his entire approach turned me off. This was the first step in my deciding to leave.

The next three verses of “It’s Never Been a Fair Fight” see C trying to keep the door open to Vanessa even as he edges out of the scene. He wants to meet her and if she agrees he will know that she like him feels that “punk is not a fair fight.” Finn doesn’t say, but I’m guessing Vanessa doesn’t show.

If things change quickly/ just remember I still love you/ and I’ll circle ’round the block tonight/ between 9 and 10 o’clock tonight

If you’re still standing here, I’ll take that as a sign/ that you agree it was a sucker punch/ punk is not a fair fight/ it’s never been a fair fight

We said there weren’t any rules/ but there were so many goddamn rules/ we said that they’d be cool/ but then there were so many goddamn rules

Verse VII is the hinge-point of the song and basically it’s thesis. Finn’s point is straightforward: the appeal of the scene was the potential for freedom, exploration, rebellion, however once inside the subculture C finds himself increasingly hemmed in by the strictures of that culture and the requirements necessary to remain within it. The very thing that drew C to the subculture (flight from an over-determined social reality) is that thing that ultimately drives him away. “It’s Never Been a Fair Fight,” appears in two versions on the 2021 record All These Perfect Crosses; the main version is horn driven and upbeat, and there is also an acoustic version. On the main version, Finn, realizing perhaps that the repeated line is a bit poetically unorthodox, spits out a laugh on the “then” in “but then there were so many goddamn rules,” and in the process underlines the centrality of the sentiment to the song as a whole. It’s a great verse, and one which tells us something fundamental about C’s nature: he likes the action, and as such needs to be free to pursue it wherever it may be. Action is not limited to the Minneapolis hardcore scene, after all.

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Peter Berger and Thomas Luckmann’s “The Social Construction of Reality” and Related Issues

Author’s Note: This piece is a re-write of a piece from my first blog, Classical Sympathies. At that time I was interested in the relationship between the individual and his or her place of work/ organization. Classical Sympathies was fortunate to have a number of regular readers, some of whom took the time to comment, sometimes at length. The blog got a surprising amount of traffic for some reason, although it is now lost to time. Some pieces from back then are, looking back, a little too flowery, however the style was the style. Andrew Inch, a guy that a uncatagorizable cross-section of people here in Japan knew back in the day, was one of the most prolific and interesting commenters, and I have left his remarks in this re-write.

Berger and Luckmann’s The Social Construction of Reality:

This piece will look in some detail at Peter Berger and Thomas Luckmann’s The Social Construction of Reality, and comment on some of the ideas that it raises. Anyone who works in an organization will be aware that the intersection of the individual, in all of her preferences and particularities, and the institution can involve some friction. In The Social Construction of Reality, Berger and Luckmann spend 45 pages on the topic of “institutionalization,” so they had obviously gave the matter some thought.

They make the point that while man (The Social Construction of Reality, published in 1966, uses the gender-specific term), makes his world, he is given to losing sight of this and projecting (or “reifying”) aspects of the social world so that they are perceived as entirely external and beyond his control. They write:

“Man’s self-production is always, and of necessity, a social enterprise. Men together produce a human environment, with the totality of its socio-cultural and psychological formations” (51).

Human culture, then, is invented. However, being prone to reification, people tend to:

“{apprehend} the products of human activity as if there were something else than human products–such as facts of nature, results of cosmic law, or manifestations of divine will. Reification implies that man is capable of forgetting his own authorship of the human world {and experiencing it} as a strange facticity, {…} over which he has no control” (89).

When mis-apprehending social reality as something other than the product of his own action and consciousness, man forgets that:

“the social world was made by men–and, therefore, can be remade by them,” but, ironically that,“reification is a modality of consciousness {…} Even when apprehending the world in reified terms, man continues to produce it” (89).

We can extrapolate the statement “even when apprehending the world in reified terms, man continues to produce it” to suggest that the perception of sedimented, externally controlled or created, facticity continually creates the very facticity in question. Put slightly differently, the denial of agency diminishes, even uncreates, free-will, while the exercise of free-will depends in large part, perhaps entirely, on the strength of one’s belief in it.

Now, this is not to argue that reification is simply false-consciousness, or that groupings within society do not go to considerable trouble to perpetuate and legitimate reification of their activities. Berger and Luckmann make this quite clear in their analysis of what they call “socially segregated subuniverses of meaning” such as “Hindu castes, the Chinese literary bureaucracy, or the priestly coteries of ancient Egypt” (85), (and we would add to this list lawyers, doctors, television pundits, university English departments, etc.). They write that subuniverses:

“become esoteric enclaves {…} to all but those who have been properly initiated into their mysteries {…} The outsiders have to be kept out {but} if the subuniverse requires various special privileges and recognitions from the larger society, there is the problem of keeping out the outsiders and at the same time having them acknowledge the legitimacy of this procedure. This is done through various techniques of intimidation {…} mystification and, generally, the manipulation of prestige symbols” (87).

“And generally the manipulation of prestige symbolsindeed. Those who engage, consciously or unconsciously, in the manipulation of prestige symbols are, in Berger and Luckmann’s language, involved in creating a “typification.” The acceptance of typifications, in turn, sediments social facticity and brings into being a taken-for-grantedness in the performance of social actors.

The authors indicate that while the typified actor may “act-into” a socially authorized way of acting in public, the same actor, in the privacy of their home, the confessional, or the bar may seek to establish a certain “role distance” through behaviors which blur, or indeed outright contradict, their public “face;” this distance is apt to shrink again when the times comes once again for the actor to take up their public role. In so doing, the actor re-activates that segment of the self which is objectified in terms of the currently available socially available typification(s).

When I started my first blog in 2009 I wrote at some length about why I wore a necktie at work, even though I didn’t really have to and some co-workers thought it was a little strange. My buddy Andrew Inch wrote an extensive, and highly perceptive comment on the topic which is instructive here. Mr. Inch, it will be apparent, is one smart dude. It’s kind of long, but it is worth it.

“Reflection on MT’s devotion to this apparently innocuous task, knotting a piece of cloth around his neck each morning, leads us towards what has become a key element of many recent theories of ideology. Derived from Pascal’s advice to non-believers, ‘kneel and pray, and then you will believe’, the French philosopher Louis Althusser sought to assert the materiality of ideas, and how ideology works through our actions as well as our words to define us as certain sorts of subjects. For Michel Foucault, one of Althusser’s students who sought to break with Marxism and the concept of ideology, the knotting of that neck-tie might have been considered a ‘practice of the self’, a way of disciplining oneself in line with a particular matrix of power and knowledge. The question that I think both of these thinkers struggle to address, however, is the extent to which we are able to shape our own selves, rather than simply being shaped by power. What scope do we have to resist the power embedded in these apparently mundane everyday motions? {…} By kneeling to pray, or standing in front of the mirror adjusting the knot, we perform belief and so take on socially available identities. And as for the rest of us in that office – what was the effect of not knotting the tie each morning? At times there were no doubt some who reveled in the non-conformity of that not knotting. In truth, however, did our alternative practices of the self not simply reproduce a slightly different, perhaps less respect-able but nonetheless conformist, relationship to the rules and rituals that regulated life in that particular setting? Was not wearing a necktie not just another kind of necktie after all?”

“In truth, however, did our alternative practices of the self not simply reproduce a slightly different, perhaps less respect-able but nonetheless conformist, relationship to the rules and rituals that regulated life in that particular setting?” This sentence is phenomenal, and predicated on a particularly alert and acute piece of self-knowledge. Mr. Inch is saying that those in the office who refused to put on a tie, or who flaunted the organizational dress code altogether, while thinking that they were “rebelling” and “sticking it to the man,” were in fact playing into a pre-determined archetype every bit as much as I was with my neckties and apparent “conformity.”

Mr. Inch is essentially making the same point that Berger and Luckmann do when they point out that roles and typifications are “endemic to social interaction {…} All institutionalized conduct involves roles.” And then, the authors bring matters home:

“The institution, with its assemblage of ‘programmed’ actions, is like the unwritten libretto of a drama. The realization of the drama depends upon the reiterated performance of its prescribed roles by living actors. The actors embody the roles and actualize the drama by representing it on the given stage. Neither drama nor institution exist empirically apart from this recurrent realization” (75).

In short, both Mr. Inch and Berger and Luckmann do not confine the acting out of prescribed roles, the submission to typification (e.g. “conformism”) to those in positions of authority within an institution. To the contrary, I read them both as saying that both the master and the servant, the “teacher’s pet” and the “bad boy,” the necktie wearer and the necktie shunner, the consummate insider and the professional rebel are all engaged in the recurrent realization of pre-typified activity.

Explication With Reference to Obama and Talleyrand:

Now, it is true that the above reading of Berger and Luckmann may leave the door open a purely cynical outlook by suggesting that all forms of behavior by institutionalized actors are equal. This is not quite what I wish to argue. Barack Obama has defined his political philosophy as “ruthless pragmatism.” While I understand this formulation, it does seem a little cold (as Obama is famously said to be) What if we added the word “principled” here? Could “principled ruthless pragmatism” sustain meaning without slipping irrevocably into the realm of the oxymoronic?

Let’s take a closer look in relation to organizational life as opposed to the political sphere. “Principled” because one’s initial agreement to engage with institutionalization (through the acceptance of a job offer for example) assumes a principled acceptance of the role one will be asked to play and the attendant tasks and behaviors that will be expected.

“Pragmatic” in that in order to accomplish anything in the social world, wherein competing interests, visions, and ideologies are, and ever will be, an unavoidable reality, one must be prepared to lose the battle in the service of, hopefully, winning the war. It has been my experience that the inability to lose a battle is a problem for many people in the modern workplace. Related to the ability to lose a battle is one’s attitude toward “compromise.” Is “compromise” a dirty word? It’s hard to say. On the one hand, the actor who blithely declares “there can be no compromise where my principles are concerned” may sooner or later find their principles encased under glass in their own private shrine to imagined rectitude. In other words, total denial of the possibility of compromise is tantamount to surrendering all hope of getting anything done. In the immortal words of William Jefferson Clinton, “sooner or later, you have to cut a deal.” On the other hand, there are a certain class of situations where certain compromises just do not feel acceptable, situations where one has what we could call an existential objection to the terms of the proposed compromise.

The question does not, I think, concern whether deals should be struck in general, they should, so much as whether any individual deals is in the long term interest of the project in question and the people involved with this project. This is where “ruthless” perhaps applies. At the very least, the pragmatist needs to accept in herself a degree of strategic focus where goals rooted in principle are concerned. We cannot deny, of course, that this is an easily misused sentiment—if we continually apply “pragmatic ruthlessness” to a project which we are deeply attached to there is the real danger of a concomitantly continual shifting of the moral goal-posts. In short, these are muddy waters.

Talleyrand, Napoleon’s foreign minister is, perhaps, most famous for his remark that “treason is a matter of dates.” Gives you the chills, does it not? Benjamin Schwarz writes of Talleyrand:

“Arguably a turncoat, possibly a degenerate {…} certainly a shameless flatterer and world-class bribe taker, Talleyrand was also the most skillful and farsighted diplomat of his age and a man of arresting grace, wit, and style {…} He was as seductive as he was obviously dangerous {…} Talleyrand subscribed to the idea that statecraft’s modest but arduous task is to enable one’s country to survive and prosper in the world as it exists–not to transform international relations and not to further the alleged cause of mankind” (The Atlantic, December 2007, 93-4).

A hero or a villain? Schwarz is not sure, but he is charmed. For my part, I see in Talleyrand perhaps an 18th century form of “principled ruthless pragmatism” where France’s survival and prosperity was the principle from which his ruthless pragmatism stemmed. While your own cause may or may not be the triumph of the French nation, the application of a ruthless pragmatism in the service of a deeper principle does hold a certain appeal. However, I just don’t personally feel that “ruthless” is really the most appealing qualifier for pragmatism in regards to acting within the public sphere.

Comment:

Instead, I am more interested in understanding how and when to “follow the rules” and surrender to form, as opposed to how and when to do a little end-run. To function effectively within an organization it is essential to realize the power inherent in form. At times, often times really, a “surrender to form” is required. However, instead of simply surrendering to form and that being that, we may be able to add a qualifier of our own. Certain situations may call for a “strategic surrender to form” for the moment, while at the same time “bracketing” or “pocketing” the possibility of the end-run. Here, perhaps, we may have a window into a pragmatic post-post-modern stance which takes post-modernism’s relentless questioning of form and turns it inside out, recognizing that the tyranny of form is something we bring upon ourselves by allowing form to tyrannize.

Put another way, we can expand slightly on Berger and Luckmann’s claim that “an apprehension of reification as a modality of consciousness is dependent upon at least relative derefication of consciousness, which is a comparatively late development in history and in any individual biography” (90). I would suggest that an apprehension of reification as a modality of consciousness is dependent upon at least relative dereification of consciousness which may then lead into the ability to either and/or alternately i) embrace reification and role typification as a strategy (that is to inhabit a form which brings with it certain prerogatives and forms of access), and ii) radically overthrow reification and typification through the recognition that the establishment of social facticity is but a spectacular bluff resting on the manipulation of prestige symbols and the shaman’s art whereby an illusory thinness is reflected as an eternal massivity. In so doing, we may be of service to truly worthwhile cause, protecting a space for action and free-will in the face of the ever-expanding institutionalization of both the public and the private sphere. That might be worth working on.

Dedication: For Mr. Inch. Thank you for commenting. You rock baby.

Keeganisms in the Wild: An Exploration

Author’s Note: This piece is a re-write of my very first piece of linguistic ethnography. For a fuller explanation of linguistic ethnography check out On “Dude” Usage. A “Keeganism” here is simply a notable phrase used by the former head of the IB Diploma Program for Asia-Pacific Stephen Keegan. Keegan was based out of the Singapore office, which was at the time one of three “hub” offices around the world.

Although fitting in with my other efforts at linguistic ethnography, in this piece I approach Keeganisms as if they are a rare species, like a certain kind of elusive salamander or something. If this little conceit if effective, as it hope it is, this is only because the Keeganisms under investigation are themselves so glorious.

Introduction:

When Stephen Keegan spoke, dozens listened. I was one of them. Darwin sailed around on the Beagle, ran across some turtles in the Galapagos, and his investigation of all that changed the world. While I don’t pretend that my little survey of Keeganisms will change the world, I would not be able to forgive myself if this species was simply lost to time.

Keeganisms were known to flourish between the years 2008-2013, in and around the greater Pacific Rim. Without being able to definitively establish the evolutionary arc of the species, naturalists suspect an increasingly florid progression over the years. For my own part, I was marginally aware of the species in 2008-2009, but did not realize the bounty that Keeganisms provided the scientific community until 2010. What follows is an analysis of some of the most common variants of the species as I was able to observe. All of these instances were found at IB events where Keegan was speaking in public.

Keeganism #1:

Here is Keegen in 2010 describing what the IB provides to its schools in the way of services: “We are not special. I mean, of course we are unique and special in many ways.”

Keegan is making the point that there is a consistency across high quality high school curricula and programs, and that the IB is not somehow in a wholly different category. The first sentence, “we are not special” is a bald statement to this effect. Keegan immediately realizes, however, that this is possibly an infelicitous soundbite, and qualifies with a politician’s cover “I mean, of course we are unique and special in many ways.”

Why is it a Keeganism? The classic form common to the first type of a true Keeganisms can be expressed as (A+D=A>D) where A (Affirmation)=a statement that shows an aspect of Keegan’s actual feelings or opinions about a given matter, and D (Denial)=a qualification which serves to qualify and reduce the sting of the truth-telling in A, but which does not fully counterbalance or neutralize the sentiment of A, thus A>D.

In this case, “I mean, of course we are unique and special in many ways,” gets Keegan off the hook for his heresy, however it is rather obviously a cliched cover (although one does appreciate the “in many ways.”) From a formal point of view, then, this is a classic Keeganism, perhaps the prototype; from a content point of view we can find better.

Keeganism #2:

And we did find better later that year or the next at a meeting of East Asian IB Diploma Coordinators. Here, Keegan is commenting on one of two commercially available software products which were competing for market share for IB schools at that time. “I am not promoting their product. I am promoting the concept of their product (….) They are the future. Of course the future will take many forms.

In this case Keegan has an opinion about which product if preferable, however in his capacity as an IB employee he cannot state this outright. Instead, he gives an extended tribute to one of the competing companies before making clear that he is “not promoting their product.” Likewise, when he catches himself saying that their product “is the future,” he hastens to make sure we understand that multivalent nature of said future. Thus, he is again “covered.”

“I am not promoting their product. I am promoting the concept of their product” is actually a structural reversal of the classic Keeganism, which reappears in “they are the future. Of course the future will take many forms.” In the first, Keegan’s true opinion comes second, the denial first. Matters are further complicated by the introduction of the word “concept.” While it may be the case that a concept at times can be a free floating entity, in this case Keegan’s semantic distinction is taken, as it is probably intended, with a large measure of salt. Thus again a key feature of the species–the “denial” is consistently underweighted as compared to the affirmation: D+A=D<A.

With Keegan’s statement about the future, the classic structure is back, with a twist. The sentence “of course the future will take many forms” is so nebulous, so frankly metaphysical in its lineaments, that it verges on absurdity. It is also highly arguable, as while it may be true that the characteristics of the future will vary from place to place, it is at least possible to argue that the future will take precisely the form it takes: not a plurality of forms, but exactly one. Of more direct relevance is the point that if the future will take many forms, and in only one of those forms are “they” that future, then why are they “the future” at all? Of course, this is precisely the genius of this particular Keeganism; the “denial” is so slippery that is dissolves almost entirely, assuming instead a purely formal aspect (f). A+D=A(f).

Keeganism #3:

Not all Keeganisms have such an overt affirmation/ denial or denial/ affirmation structure, however. Others slip their denial/ qualification into the body of the affirmation itself. For example: “This alternative is being described as a valid reliable assessment.”

This Keeganism came at an IB conference for the Asian region, Keegan is describing highly contentious changes to the IB Visual Arts curriculum, which at the time the IB was defending against continued protests from art teachers (a fractious bunch when agitated it turns out). An advanced degree in communication theory is not required in order to parse this Keeganism; simply put the addition of “is being described as” shifts the locus of affirmation to some distant body doing the describing and away from Keegan, who is instead stating an unimpeachable fact–somebody somewhere is describing the assessment as reliable. Nonetheless, Keegan is not entirely distancing himself from the affirmation. In fact, there is no counter-affirmation present here, simply a qualification that insulates Keegan from a bald statement of validity and reliability.

Keeganism #4:

Here is Keegan at his final public appearance in Japan before his resignation: “We are delighted to be part of a global organization with global requirements.

With this one, structurally we are in similar territory, but the valence differs. Keegan is describing some recent “rationalization” of IB services around the world, a change which would reduce some of the autonomy of the Asia Pacific regional office. In fact over the next few years the IB Asia Pacific office, and all of the “hub” offices, would be downgraded from essentially autonomous power centers with a Head of Office of their own to simply branches of the global organization with no clearly assigned leadership of their own. The acute listener will understand that Keegan’s loyalty is more to the region than the global organization; with some justice he feels that Asia-Pacific is the model region. This point has to be borne in mind when approaching this particular Keeganism.

On the face of it this is a fairly simple piece of sarcasm directed at the global infrastructure. However, there are a few complicating factors. First, Keegan uses the plural pronoun–thereby implicating his fellow presenter, and, perhaps, his entire regional office. Of course, the singular here would be far too “on the nose”; still, the “we” puts his colleagues in an interesting position. Second, the repetition of “global” here confers the style we have come to expect from a true Keeganism. Third, there is perhaps more ambiguity here than we might as first suspect. Keegan actually does understand the drive to standardize the regions and the need for global requirements, and he can explain this need in unironic terms. One suspects that an aspect of heart versus head is present here as well. In practice, however, on the communication front lines, Keegan has difficulty standing fully behind the ramifications of certain of these global requirements.

Here is where it gets tricky–the affection with which Keegan was held around the region was in large part a result of his ability to walk a very fine line between representing his employer and representing the region, its Diploma Coordinators, and its Heads of School. In order to sustain this somewhat ambiguous position, Keegan had to be able to ironize, even ridicule, the larger organization. However, were he to cross too far into irony or counter-statements he would risk losing credibility even as he gained affection. Keegan was aware of the bend of this curve, which is why his most overtly heretical affirmations were always immediately qualified. In essence, Keegan was excellent at “triangulating,” and in so doing, it could be argued, simply doing his job.

Keeganism(s) #5:

Then there are a set of statements that fit neither of the above types, but nonetheless qualify as Keeganisms on account of their peculiar word choice/ structure. As the following examples were all taken from a single presentation, one suspects that this category was in fact pretty capacious. Naturalists to this day do not entirely agree as to what counts as a true Keeganism, and there will always be a certain degree of controversy on this point. Here are a couple of examples of these disputed Keeganisms (IB Answers was a kind of help center which would answer stakeholders questions online or by phone):

“Will we be absolutely consistent in absolutely all areas? Absolutely not.”

“IB Answers has provided some answers. They specialize in answers, so it was easy to do.”

First, these enter the realm of possible Keeganisms on account of the repetition of a keyword across sentences. In the first instance, we can imagine the a more normal construction (e.g. a non-Keeganism): “Will we be absolutely consistent in all areas? Probably not.” The meaning here would be similar, however, the addition of the second “absolutely” moves us away from a mere admission of occasional inconsistency to something closer to a statement of purpose. Keegan is not simply stating that inconsistency will occur, he is celebrating it. I believe this to be a Keeganism.

As for the second, one has the suspicion that it may be a standard line, or at least to be making a repeat appearance. A minor area of controversy, of whispered side conversations among modern linguists, is to what extent all Keeganisms are original to their moment. While we have not in fact been able to prove the charge, a line like “they specialize in answers” does raise the antenna of the more conspiratorially minded among us.

Keeganism #6:

Here is Keegan again on IB Answers, which sometimes struggled to get their story straight: “You really have to have more effective answers. It’s a world that really has to be refined.”

The beauty of this Keeganism once again lies in the details. Were we to hear: “You really have to have more effective answers. It’s a process that really has to be refined,” this would account for nothing more than an honest admission of an area of the IB infrastructure that bears improvement. For anyone who knows Keegan, it would be completely unremarkable, as the steps by which an answer is generated through IB Answers are easily imagined as a process. But is IB Answers a “world”? One thinks of Tolkien, of the Wizard of Oz, of the books of Tintin–these are “worlds.” The construction is so odd, so specific, so suggestive of depths and complications unimagined and unimaginable to the listener, that we are swept up in the possibilities, and are once again in the presence of a genuine Keeganism.

Keeganism(s) #7:

“Global PD really has moved in a different way.”

“There is so much happening of a very intriguing nature around the world.”

In this final type of Keeganism we have the apparent qualifier which, under closer examination, turns out to be essentially contentless. After remaking on some recent changes to the IB’s professional development (PD) structure, Keegan’s “global PD really has moved in a different way” is possibly a compliment; however, the use of “different,” instead of any one of a large number of possible alternatives, “better,” “more effective,” “preferable,” etc., so obviously leaves the whole question open that we recognize a stealthy, if minor Keeganism. It is almost as if Keegan, so accustomed to hedging and jousting with language, finds himself here incapable of giving forth a bald, uninflected, statement of praise. From contextual clues we may be able to glean which way Keegan is leaning; on the face of it the sentence could mean absolutely anything.

As for, “there is so much happening of a very intriguing nature around the world,” but of course there is. There is so very much happening that we might almost be tempted to conclude that the future will take many forms.

Dedication: For Steve, thank you for your service.

On “Dude” Usage

Author’s Note: This piece is a re-worked version of one of our early attempts at what might be called “linguistic ethnography.” Linguistic ethnography, as I see it, is basically the study of how language is used and evolves with special attention to the social role of language. A comprehensive look at dude usage is a bit beyond the scope of this blog; therefore, what follows is a breakdown of some of the more interesting dude variants as used, primarily (although not exclusively) by and between North American males. Longtime readers may recall the original version of this piece, which has been updated with a brand new dude variant.

Introduction:

“Dude” I think, goes back to cowboy culture and something called “dude ranches.” I don’t really know what a dude ranch is, however I suspect it is horse-related. I do though know a bit about the modern use of “dude.” Below are some examples of “dude variants in the wild.” I am neither endorsing or critiquing and of the phrases or behaviors described. Dude variants simply abide.

I: “Dude, what the f***?”

One of the classic dude phrases, this is used to register sincere umbrage, usually with a friend or “mate.” Examples include: a friend says something unkind about a woman you both know, a friend steps in front of your putt on a golf course, a friend takes the last juice from your refrigerator without asking, etc. “Dude, what the f***?” is a little tart, however it contains an opportunity for the offender to “climb down.”

Example:

Guy 1: Dude, I don’t know about that chick Tracy. She’s blowing me off and she’s really becoming kind of a bitch.

Guy 2: Dude, what the f***? You know Tracy’s a friend of mine and she’s cool people. Come on man.

Guy 1: Sorry man, you’re right. It’s just been a rough week.

Guy 2: Dude that’s totally understandable. We love you man—we got you.

Comment: Illustrated here is a principal of male friendship where guys can speak sharply to each other, offend, and just totally get over it the next moment. Guys marvel at women, who seem sometimes to drag reconciliation after a conflict across a greater expanse of time, and count themselves lucky, in this instance, to be guys.

II: “Duuuuuude”

This is used when a guy sees a guy he knows and hasn’t seen for a while. It is often coupled with a hand shake and “bro-hug” and/ or a slap on the back.

Example:

Guy 1 (seeing his friend approaching): “Duuuuude”

Guy 2: Hey buddy, what’s up man?

Guy 1: Duuuude, how the f*** are you?

Guy 2: Dude, it’s crazy to see you man.

Guy 1: Dude, I know right. So what are we doing? Are we drinking yet or what?

Comment: Illustrated here is the multi-purpose functionality of both “dude” and “man,” which may seem interchangeable to the untrained ear, but in fact have different nuances and ideal placements in male patter. And, a good long “duuuuuude” can be very satisfying to unleash.

III: “Dude, that’s not the way we need to go here”

“Dude, that’s not the way we need to go here” exists in a family of phrases which includes for example, “dude, that’s really not gonna get it done,” “dude, I’m going to ask you to take a step back and check yourself for a second,” etc. These are all part of the very wide set of phrases that a manager can use with a direct. Modern managerial theory is divided on whether or not “dude,” is acceptable in supervisory conversations of this sort, and strong opinions exist on both sides. I side with the “yes” camp, but only in a basically dude-centric culture. As a middle-manger for many years I have often used phrases such as these while perhaps using the person’s name or just “hold on” in place of “dude.” But in my head, I’m saying “dude” every time.

IV: “Dude I’ve been thinking…”

This can go a lot of ways. It’s a crisper “dude,” and an entry into a SERIOUS TOPIC. Often found towards the end of drink two or into drink three, when guys are staring to get comfortable with their feelings, this phrase is usually either a precursor to a promise to spend more time together, or to a project or idea the guy has that he wants to share with his buddy.

Example:

Guy 1: Dude I’ve been thinking…

Guy 2: Uh oh. That’s never good…

Guy 1: Shut up dude and just listen for a second, man. I’m seriously thinking about building a greenhouse. Like seriously dude.

Guy 2 (thinking): Man, that actually sounds pretty sweet. A greenhouse. Cool man. That’s really cool.

Guy 1: I’ve got a line on this guy who can get me the parts for like $400. I just have to assemble it. Man, this could really be big.

Guy 2: F***, man. That’s awesome dude. I’m proud of you.

Comment: An exchange such as the above will often be accompanied by some light physical contact, actual or attempted, if not a full-on “bro-hug.”

V: “Dude, I’ve got this”

“Dude, I’ve got this” is used to tell a friend to back off from attempting to assist with a task a guy thinks he has under control.

Example I:

Guy 1 (seeing his friend trying to carry two beers up a narrow set of stairs at the bar): Dude, let me give you a hand.

Guy 2: Thanks dude, I’ve got this.

Guy 1: Of course you do dude. But we’ve all had a few and I just don’t want you to spill anything.

Guy 2: Dude, I said I’ve got this.

Example II:

Guy 1 (watching his friend trying to fix a flat tire on another friend’s bicycle): Dude I think you may need to take the tire all the way off first.

Guy 2: Thanks dude, I’ve got this.

Guy 1: Sure dude. I’m just not sure you’re gonna be able to fix it like that.

Guy 2: Dude. I’ve got this.

Comment: “Dude, I’ve got this” is clearly a softer way of saying “back off,” and if you push a guy who is in “I’ve got this” mode, you may in fact elicit a “back off.” Because in most cases neither guy wants to get to the “dude back off” stage, most of the time Guy 1 will concede after the second “I’ve got this” is played. In Example I, Guy 2’s repetition of the phrase is more or less in the same tone as its initial use. In Example II however, we see the tone of Guy 2 shift with the repetition. While “thanks dude, I’ve got this,” is said in a light, casual tone, “Dude. I’ve got this” sees him breaking out the pause-as-warning. So in fact it would sound something like this: “Dude (pause) I’ve got this.” As implied above, this guy usually ends the conversation.

VI: “Alright dude”

“Alright dude,” is usually said towards the end of a conversation or phone call and serves as an indicator of a positive conclusion to the encounter.

Example:

Guy 1: Alright dude, it’s been good catching up.

Guy 2: Dude, for real. Always fun man.

Guy 1: Let’s do it again.

Guy 2: Cool man—I’d like that.

Guy 1: Alright dude. You be good.

Guy 2: Dude, bro, it’s all good. Check you later.

VII: “Dude, check this out”

“Dude, check this out” is a highly versatile phrase used to draw a friend’s attention to a matter of interest.

Example I:

Guy 1: Dude, check this s*** out. It’s a shuffleboard, man. Whaddya say?

Guy 2: Duuuuude, shuffleboard…

Example II:

Guy 1: Dude check this chick out right over there, behind the begonias. She’s just looked your way, like three times.

Guy 2: Shut the f*** up man. She’s not looking at me. Get out of here, dude.

Guy 3: Dude, she totally is. You should totally go over and say hi.

Guy 2: Come on guys. Knock it off.

Guy 1: Dude, she just did it again…

Note: If you have come across a dude variant that you think merits inclusion pop it in the comments with an example or two and we’ll see what we can do.

On the Prefix “Soft”: Part I

The prefix “soft” is incredibly useful. Generally speaking, it indicates either actual relative softness (e.g. “soft cream,” a softer form of ice cream), or a certain gentleness and/ or flexibility obtaining to a non-tangible concept (e.g. soft schedule). This piece (which will be broken up into a couple of posts) will explore a number of instances of the prefix “soft” at greater or lesser length. I like all the items we will discuss, all except one.

“Soft-schedule”

Francis Wade in the classic blog post “Hard vs Soft Scheduled Items” comments thusly on soft scheduling:

Professionals who undertake the discipline of Scheduling at higher skill levels (Orange and Green belts) have their calendar as the central point of focus (…) Their lives would be made much easier if Outlook were to distinguish between different kinds of segments, recognizing them as either “hard” or “soft.

(Let’s just pause for a moment to appreciate Wade’s capitalization of “Scheduling,” as well as his reference to “Orange and Green belts” as scheduling skill levels. This dude is serious about scheduling.) Wade here hits on an essential point, Outlook (the Microsoft program) does not (or did not, Wade was writing in 2011) allow users to classify schedule items as “hard” or “soft,” viewing instead all items as identically fixed. In Outlook, something is either on or off one’s schedule. This is a problem according to Wade because:

A soft item is one that only involves the user, and can easily be moved around one’s calendar, with few immediate consequences. They might have great importance, but a late start would not endanger the end result.

Obviously, Wade is differentiating a soft item from a “hard item.” Thus, in the realm of scheduling, “soft” indicates that the item is flexible because it is individually owned. For example, a teacher may have “grade papers” on her schedule at an appointed time, however in practice everyone knows that this schedule item is fungible.

In my opinion, Wade is right on as far as he goes. His point about Outlook is a seminal one. However, I do not agree that we can only soft schedule something that applies only to ourselves. I believe we can just as easily soft schedule a call with a friend or a meeting at the pub. If my friend texts me and wants to speak on the phone tomorrow, I might reply with “sounds great, let’s soft-schedule that for 2 PM.” This means, clearly, that 2 PM is the target time, however it may be a little earlier, or, more probably, a little later. If you think about your own life you will probably recognize the role that soft scheduling plays in it. In fact, soft scheduling is everywhere, you probably just don’t use the term.

(Before we go any further I want to address the issue of hyphens. Mr. Google suggests that “soft schedule” should not be hyphenated, nor, in fact, should basically any of the terms this piece will examine. I can give this one to Mr. Google because it is just easier to skip the hyphen. However, logically, and even emotionally, I like the hyphen for a lot of “soft” prefixes. This is because the hyphen, in my view, serves to attach the prefix to the term, thereby underlining the fact that we are engaging in an act of proactive and meaningful categorization.

An additional grammatical point here is that nowhere in Wade’s piece, for example, does he use “soft schedule” as a verb phrase, or indicate that we can do so. Folks in general massively underrate the effectiveness of turning a noun phrase like “a soft scheduled item” into a verb phrase “to soft schedule.”)

In any case, you get the idea with soft scheduling. Let’s move on.

“Soft pedal”

A soft pedal originally referred to a piano pedal, which is interesting, however for our purposes it means something else. According to Collins dictionary: “If you soft-pedal something, you deliberately reduce the amount of activity or pressure that you have been using to get something seen or done.” (Look at this s***—Mr. Collins Dictionary is hyphenating soft-pedal! Mr. Google, though, disagrees. Why would we hyphenate soft-pedal and not soft schedule? What’s going on?)

We see soft-pedaling all the time in politics. A politician or party will advance an idea and then back away slightly from said idea without entirely abandoning it. They just turn down the temperature around it. It will be apparent that soft-pedal is lexically and conceptually related to a number of other idioms, for example “tap the breaks,” “put on the back-burner,” “let’s put a pin in that,” and, my favorite and perhaps quasi-original to me, “to bracket.”

(When we bracket something, we acknowledge the existence, and importance, to one or more parties in a conversation, of the item in question while indicating that the item needs to wait or be placed in the background for the time being. We may bracket an item because we don’t have time to deal with it right now, because it doesn’t fit conceptually with what else we are doing, or because it is too sensitive, political, or otherwise complex to address at the current moment. As an example, let’s imagine a newly hired HR manager at a large company. In the first week on the job she is told by multiple people of an alleged instance of sexual harassment from a senior male manager to a subordinate younger female. The HR manager is told that everyone knows about this instance and that nothing has been done or said on any level. Now, our HR manager (let’s call her Jessica) is in a tight spot—obviously the allegation is a live issue, and perhaps a growing one as it has not even been acknowledged. Also, by very virtue of the fact that this complaint has come to Jessica several times immediately after her hiring it is clear that other employees are expecting her to do something about it. And she should. On the other hand…Jessica is brand new. She probably does not have a full handle, or even much of a grasp, of the corporate culture or power dynamics at the company. She does not know who to go to, necessarily, and even if there is a specified reporting flow for these kind of complaints, and, this point is crucial, she knows already that even if there is a flow it is not functioning properly. In fact, if she was to bring the matter immediately to a direct superior she could well be stepping on a political land mine. So our Jessica, god bless her, may say to her colleague something like: “I get it. This sounds like a serious issue and I understand that the fact that it has not been addressed only exacerbates the situation. However, let’s bracket it for the time being, and in the meantime I’ll try to learn more and see what the right next step might be.” Now in theory is this the right call? Maybe not. Maybe Jessica should go guns blazing up the chain. But no, she really shouldn’t. She should listen, observe, assess. In other words, she should probably bracket.)

Back to soft-pedal. Unlike soft schedule, which is basically always a positive, soft-pedaling can cut both ways. Soft-pedaling can be a risk. Take for example the Democratic primary contest for the 2020 presidential nomination in the United States. As any political watcher knows, candidates in primaries generally tack further to the left or right and in the general tack back to the center. The reasons for this are obvious, however in the digital age where every word, every micro-shift in a candidate’s position, gets analyzed in depth in real time, it is becoming far harder to tack from side to side without coming off as inauthentic. In the 2020 primary, Bernie Sanders’ plan for Medicare for All became the default position of anyone running anywhere near the left lane of the party. Now, the fact that Medicare for All was unlikely to get passed even under a Sanders administration, much less that of a bandwagon candidate like Kamala Harris, made it basically safe for a leftish candidate to champion the cause right through the primary.

Two candidates, Kamala Harris and Elizabeth Warren, initially jumped on-board with Medicare for All as they were trying to run in the left (Warren) or center-left (Harris) lane. Other candidates including Joe Biden (the eventual winner) and Pete Buttigieg were running basically as centrists, so they weren’t obligated to support it. Others, such as Andrew Yang, were niche candidates and/ or somehow on a tangent to the left/ center axis, and were therefore not endangered by the issue one way or the other. Harris and Warren could have just stuck with their support, however as the primary advanced they felt compelled to soft-pedal their position. This was probably from some combination of media demands for them to differentiate their plan from Sanders’, advisors telling them they needed to triangulate ahead of the voting, and, in Harris’ case, a lack of a political core that left her susceptible to political wobbling. Harris was going to lose in any case; she was a bad candidate with a toxic relationship to her staff and a habit of telling ridiculously embellished life stories. Warren, on the other hand, arguably lost her shot at the nomination because of her decision to soft-pedal Medicare for All. She couldn’t get her position straight, started to dissemble and flop-about, and her candidacy stalled in the Fall of 2019 as a pretty direct result. Such was the fall-out from her soft-pedal.

Nonetheless, in politics and in organizational settings the soft-pedal can be a crucial move. In an office environment a manager or manager group may try to roll out a new initiative and run into headwinds from employees. Said managers then have a choice, they can continue to push straight through and force the initiative, in the process risking the goodwill and enthusiasm of the team, or they can soft-pedal. Here, the soft-pedal is often the right call because it is quite different from “the climb down.” When managers climb down (or “back down” in more common parlance), they may put the issues to rest however they will likely lose face. Sometimes a climb down is necessary and hygienic, as when the managers realize the initiative is simply a non-starter and it’s best to cut their losses. The soft-pedal, however, allows for two things: i) it allows the managers to save face and to maintain the flexibility to bring the initiative back, perhaps in a revised form, at a later date, and ii) by leaving the initiative on the theoretical table while taking it “off the front burner” employees are reminded that the point behind the initiative may still be important in the future. When and if the initiative is brought back, the issue set has been “seeded,” and this seeding can “prime” employees to be more receptive the next time around when the initiative (by this time re-packaged) is re-introduced. Of course, the managers can also just allow the initiative to die off of its own accord over time while avoiding the (more sudden) climb down.

Such are the pros and cons of the soft-pedal. Handle with care.

to be continued…

On the Eventfulness of Pre-Eventified Incidents

Yeah, I met Lou Reed and Patty Smith

It didn’t make me feel different

Conor Oberst

I visited China a number of years ago with a highly ranked member of my university structure and a flunky. My own participation was last-minute as I was filling in for someone else. I guess in a way I was a flunky too. Certainly it was the big man’s show from start to finish.

We visited a number of schools and also met with a business guy who was working very hard to transact with our group something so complex that I never even began to grasp the shape of it despite sitting in multiple meetings around the matter.

The trip was interesting for a number of reasons. The big man barely spoke to me for the first few days despite spending all day together. The schedule was brutal. I was reading Jung On Art on my phone as I was enrolled in on online course I never finished. Jung On Art is great and spends a lot of time on the surrealist painter Yves Tanguy. Finally the big man took a long look at me and said (in Japanese) “you read a lot, don’t you?” I confirmed this, and after that he spoke to me a little more.

The flunky was an archetype of the species. He handled the schedule, made the trains run on time. He did nothing else and deferred to the big man on absolutely every non-schedule related matter. My own strongest contribution to the proceedings was occupying the attention of a friend of the business man during an excruciatingly protracted whisky drinking session so that the business guy and the big man could talk turkey. I am not a great whisky drinker for some reason and making sensible small talk for three or four hours over whisky took a truly heroic effort.

The business guy had a kind of a house in a kind of a hotel, it was hard to say. A full staff was on hand to serve us a full course Chinese meal with white and red wine. This was before the whisky. It was a scene, all the way.

Anyway, all of that is context. I want to write about a specific incident that occurred when we visited one school. The principal who received us knew the big man and we were received by a group of about eight people. We got the school tour. Now, school tours are an occupational hazard in my line of work, and I have trained myself to be a durable recipient. But I don’t really like them. We went through the formalities, which predictably took forever. I daydreamed about Yves Tanguy and bed.

Toward the end of the tour we reached a wall with the school name or emblem on it. Here, the principal paused and asked the big man to write some Chinese characters on some poster board. This was to mark his visit, to consecrate it in a sense. The whole group fanned out into a kind of semi-circle and the big man went through a series of highly performative grimaces to index his deep thought. Or maybe he just didn’t know what to write. I certainly wouldn’t have. Finally he took the pen and with the pomposity of a South American dictator wrote a few characters. The message, to my recollection, was underwhelmingly anodyne. Basic. Or maybe it was gnomic and brilliant. In either case the audience made appropriately awed sounds. I murmured my own supposed appreciation–the role of the acolyte was there to be filled after all. The poster board was then displayed with a flourish on the wall.

At first blush I found the entire episode both deeply interesting and deeply narcissistic. However, the big man was invited to contribute some characters and he did so, so in that sense fair enough. Let’s zoom out a little before rushing to judgment.

You know how some restaurants and bars will have signed pictures of famous people that visited on their walls? Mickey Mantle, Bob Hope, Stallone, whatever. In these cases the visit of the celebrity was an event in the life of the establishment. It merited consecration across time. I understand this. But the big man was not a celebrity in any real sense. He was a university bureaucrat with a taste for acting like a big shot.

But maybe I’m seeing this all wrong. Because there was actually a hint of the classical in the occasion. A host had received an honored guest. The honored guest was asked to bestow words of wisdom and afforded space to do so. The whole performance was approached with apparent complete sincerity by all involved. I was probably the only one not acting in good faith. My feelings at the time were the same as they are now; on the one hand the whole thing was super pompous, on the other hand it had an old-world ceremony that I am not exactly against. An event should be eventful–my little motto–may at times create an unrealistically high bar for situations to rise to. Still, I have a nagging feeling that this visit was not of a sufficiently high caliber or general import to require consecration in kanji.

You know how in the old days a person would take a letter of introduction with them when visiting a new country and would receive an audience on the basis of this kind of letter? That’s probably an almost entirely lost art. When you presented someone with a letter of introduction, as I imagine it, you were then received. Your visit was authorized and elevated into a thing, an event. The eventification of aspects of life is important, even vital, however maybe we are going about the equation backwards. I go to see a lot of live music and at the end of the show the band will often gather at a table to sign merchandise and such. The opportunity to meet the band, if offered, is cool–I’m all behind it. However I myself often skip these lines, even if I love the band. This is because the chance to meet the band and have an experience of doing so is a built-in aspect of the entire evening and therefore pre-eventified so to speak. It’s still cool, but I’m not sure pre-eventified events are best positioned to be eventful. The true event takes place without being pre-planned. The true event emerges and cannot be structured. Most of the time when I see a supposed event transpire, an opening ceremony of some event for example that has been obviously rehearsed, I can barely suppress a yawn. In the immortal words of The Replacements, “color me impressed.”

The epigraph for this piece is from Conor Obrest’s 2016 song “Next of Kin.” It’s a jaded coda to a meeting that we might have supposed would have been eventful, and also a wry recognition that whatever happens to us we are always left with ourselves again. I saw a man sign a poster board. It didn’t make me feel different.

On Staying in Business Hotels (Featuring a Little 9-ball)

Note: This piece has gone through several iterations over time, and concerns the experience of staying at business hotels. I have stayed in a number of such hotels over the years and engaged deeply with the room-space in each case. At this point, I am prepared to say that I am “good at” staying in hotels (an absurd claim that I advance nonetheless), and feel authorized to advance some notes toward a general hotel theory. Facility as a hotel guest though not exactly a marketable skill, has yielded some insights about the general, perhaps archetypal, nature of the modern hotel stay. Despite at this point considerable experience in the field, I continue to find the hotel experience at once comforting and bizarre, and hotel rooms, when properly apportioned, womb-like and exercising a specific and fascinating gravity. Also, the first draft of this piece was completed when Larry King was still alive.

Part I:

The TV was turned to CNN, which was focused on violence somewhere. I could not tell where. The experts in their suits and hairsprayed hair presented the conflict as if conflict was inevitable. They agreed it was happening now and could be prevented, but at the same time at the conclusion of the piece they smiled politely and signed off as if the violence was also occurring in a land so distant it might as well be the past.

Emily Maloney

I have stayed in quite a number of business hotels, in quite a number of countries. This piece provides, in essence, a sort of “psychograph” of the business hotel experience. Three features of business hotels that we may want to consider are: i) like airports, all business hotels share a single ethos, an un-pindownable character that feels, wherever one happens to be geographically speaking, of a piece; ii) the effect of the television offerings, in particular CNN International, on the business traveler, is one of overwhelming relaxation, bordering on complacency and even numbness; iii) as a corollary to i), it is far easier to enumerate how business hotels resemble one another than to lay out any salient differences.

Oddly, minor local variations only seem to further reinforce a central sameness. Checking into an 11th floor room at a classic example of the species, for instance the Numzau Tokyu Hotel, half an hour south of Tokyo, Japan, one is affected at once by that strangely pleasant fugue state, a state of mind almost exactly halfway between bliss and malaise, attendant on “business” hotels. Once inside a business hotel, especially those neither top-of-the-line nor quite down-and-out, one is confronted with a kind of disembodied space which seems at once connected to a global network of similar hotels (accomplished in part through the simultaneously soothing and hypnotizing effect of CNN International) and disconnected from the local environment. The traveler is sucked into global weirdness through a combination of the flat, post-political window of CNN, the persistent low hum of the air conditioner, and the anodyne staleness, almost spartan, quality of the decor.

Oddly, any “artwork” or decorative flourishes that a hotel room may possess only serves to further a sense of featurelessness; the art in question being almost exclusively of the most banal nature–bland seascapes, abstracts denuded of all edge or verve, and those odd non-paintings that, try as you might, you forget the second you exit your room. One has to remind oneself that a business trip means that there is work to be done–the TV, the slight high resulting from contact with the bowing attendants, the men in black, and the blushing young lady who carries your bag, the knowledge that your company is footing the bill–all this lulls you into a kind of sleep of the spirit.

Turning on the TV, you feel that you could spend years, lifetimes even, staring at CNN’s Larry King (the long-dessicated one), the post-racial female anchors who bring that special Code 46 feel of the non-overt future, or the exquisitely paralyzing “World Weather,” before awakening in another age, the Rip Van Winkle of the travel world. When CNN finally wears out its welcome, one’s choices of pay channels open up the fascinating worlds of…golf (the Golf Channel), silicone starlets (the Playboy Channel), intimate acts in close-up (the “adult channel”), and, most fittingly, drama set in outer space (the Battlstar Galatica channel). This profile of options, golf, softcore, hardcore, and outer space, the result, presumably, of reams of data on the tastes of business travelers like me, the mobile working male, I want to find depressing, but the menu has something beautifully efficient about it. Not wanting to get sucked into the anesthesizing vortex of any of these choices, I have to force myself to rise from the supine contemplation of the only-vaguely Chinese news anchor and move on with the day.

My senses are momentarily quickened by a report of an attack on a hotel in Pakistan: a horrific assault which has taken place at a Marriott in Islamabad. Oddly, the reality of this event quickly fades, and what Richard Todd calls the “non-ness” of the Marriott up the road strangely becomes the non-ness of violence–the attack in Islamabad conveys, through the lens of the CNN International, not exactly shock, but a continuing and deepening sense of global weirdness only slightly tinged by fear resting on the realization that as a business traveler in exactly this kind of hotel, I am the target. Oddly, this realization is not as disturbing as it ought to be: my fugue state is such that I am more in, more of, Islamabad than Numazu, but not wholly there either. Instead, I am poised somewhere between Islamabad and Battlestar Galactica, cavorting with post-racial android news anchors who bring me news of a planet this 11th floor, air-conditioned bubble of a non-space has left far behind.

Part II:

A hotel room is a prison that changes from town to town/ a bed four walls and a window a clean and scratchy towel/ a hotel room is a prison that always waits for me/ a prison with a wake-up call and an in-house laundry.

Mark Sandman

In part II of this essay will we delve a little deeper into the business hotel experience using as a lens “J.G. Ballard: Conversations.” Ballard probably needs no introduction, but for those who have yet to fall until his influence, he is the author of “Empire of the Sun” and “Crash” who wrote dozens of fantastic semi-Sci Fi short stories in the late 1950s and through the 1960s including “Prima Belladonna,” Thirteen to Centaurus,” and “The Terminal Beach.” Ballard novels, in my opinion, are not as uniformly satisfying as his short stories; at novel length his “obsessions,” beach resorts, empty swimming pools, gated communities, plastic surgery, car crashes, the interplay of sexuality and technology, tend to wear a little thin.

In “Conversations,” Ballard offers the following defense of his insularity and thematic repetition: “I think the values of bourgeois society by and large have triumphed. We’re living in a world where people at the age of 22 and 23 are thinking about their mortgages. It is a fact, and there’s nothing much on can do about it, except cultivate one’s obsessions and one’s own imagination” (144), but this approach works better in his short stories (which Ballard has not written for nearly two decades now), where his limited set of concerns are reflected and replayed through a panoply of settings and situations such that he resembles a virtuoso musician building off of certain stable base elements to create endless riffs and improvisations.

As a boy, Ballard was, famously, incarcerated in a Japanese prison camp in Shanghai, and this formative experience informs both his autobiographical “Empire of the Sun” and his short stories. But instead of literal prisons with externally imposed walls and limitations, Ballard’s characters seem over and over again to be immured within prisons of their own creation. Story after story features some variation on one of two related themes; scientists careening off on private quests that eventually destroy them or people seemingly sequestered or restrained who turn out to be acting in psychic complicity with their imprisonment. Ballard himself admits to the centrality of the prison experience in “Conversations” when Mark Pauline asks him “Writing Empire of the Sun hasn’t helped you forget those horrible years in the camp” and Ballard responds “But I’ve been writing about it all the time–I just wrote about it in disguise” (138).

“J.G. Ballard: Conversations” was overseen by one V. Vale, who, to all appearances, is a full-fledged Ballard maniac, and contains a number of Vale’s telephone conversations with Ballard and other Ballardians including the composer Graeme Revell and Ballard archivist, David Pringle. Ballard has a lot to say about that particular semi-reality fugue state described in my earlier post. As noted above, Ballard has a special fascination with self-imposed psychic incarceration: “I have a nightmare vision of a gated community of extremely expensive houses inside a larger gated community. It’s bizarre” (72). Ballard is also concerned with the dual themes of self-immurement and the mind-meld that occurs between the individual and their media systems. These two themes may not seem to be obviously related, but after reading 300 pages of Ballard on the telephone, all of his particular obsessions do seem intertwined, and connect with my experience of staying in business hotels. Take for example Ballard on why Surrealism no longer obtains:

“Classical surrealism, beginning after the First World War, made a very clear distinction between the outer world of reality {…} and the inner world of imagination {…} But after the Second World War, particularly as the media landscape developed enormously–thanks to television, mass advertising and the whole consumer goods landscape–the distinction between our reality and inner fantasy began to break down {…} This means that it’s very difficult to maintain the dichotomy, that contrast that the Surrealists required {…} As I’ve said before, in the last 20 years if you stop somebody in the street and ask the time, you might look at a watch with Mickey Mouse on the dial {…} It cuts the ground from under classical Surrealism” (166).

When viewing CNN International at a business hotel, I realize, pace Ballard, that the world as reflected does have aspects of the surreal, especially in the consummately inoffensive manner in which it presents horrific international incidents interlaced with “the exquisitely paralyzing World Weather” and 9-ball tournaments from Bangkok replayed several times a day. This approach effectively colonizes my own imagination by rendering the unthreatening creepy and and the unbearable passe.

The oddest thing about CNN International is that the news itself is actually not all that bad. Real news about real, important, global events, comes across the airwaves, but it gets somehow stripped on much of its impact through the presentation. Ballard in 1991: “We get the Newzak all the time. It’s been homogenized, trivialized, and there’s too much filler added to smooth it down so that it comes out like paste from a tube” (178). It’s not that the news isn’t there, it’s just that, pace Ballard, there is no room for either surrealism or real impact. Ballard explains that the Dali/ Bunuel films (Un chien andalou and L’ Âge d’or), so shocking at the time, would not work today: “The sight of people dragging dead donkeys through a dining room would {seem to be} some sort of advertising stunt–a beer commercial” (166). Here is David Pringle on why Ballard is not a Marxist:

“Ballard, being a good Freudian, is much more interested in the individual’s–yours and mine–collusion with what’s going on, our secret wishes, that in the idea of conspiracy–that there are conspiratorial entities out there trying to ‘get us’ {…} Ballard asks, ‘What are you out to do to yourself? What are you own darkest wishes? What are we all doing to ourselves collectively?'” (226).

Ballard also writes “I accept the Surrealist formula: the need to place the logic of the visible at the service of the invisible, to remake the world around us by the power of one’s imagination, which after all is all we’ve got. I mean, the central nervous system is faced with a world of Mariott hotels and ex-actors turned world leaders, dangerous medicines and you name it. The individual central nervous system can only attempt to make sense of this” (276).

Eventually, if she has even the slightest modicum of self-awareness, the business traveler comes face to face with Ballard’s question: “‘What are you out to do to yourself? What are you own darkest wishes? What are we all doing to ourselves collectively?’ This is because the enervating lassitudinal comfort of your standard Mariott is, in the worst possible sense, addictive. When you begin to run down the list of hotel features: airport pickup, bowing attendants, elevators, room service, air conditioning, permanently locked windows, security barrier, ubiquitous carpeting, fresh towels and soap, overpriced but almost appetizing meals, pool and hot tub, 9-ball on a loop, world weather, all these items add up to a simulacrum of a total existence that very quickly begins to edge out the rest of the world–there is no need to leave the compound and submission to the soft tyranny of over-priced conveniences sets in almost immediately.

At the same time, CNN International allows the illusion of connectedness while in fact only furthering one’s suspension in the high-rise ether of the business hotel complex. “One has the illusion you’ve seen a place in fact when you haven’t seen it at all. All you’ve seen are the airports and the hotels” (288). Ballard here hints at something I have long felt to be the case: all airports actually belong to a single country, and the vast majority of business hotels likewise sit uneasily within their supposed national confines; they are more like each other than they are like the buildings or community around them. The overpriced airport hotel in Tokyo resembles nothing so much as the overpriced airport hotel in Vancouver, which in turn is the kissing cousin of the airport hotel in Beijing, etc. Here again, local differences only seem to accentuate a basic central identicalness.

Ballard again: “People use mental formulas that they’ve learned from TV. Even in ordinary conversation, if you’re talking to the mechanic at the garage about whether you need new tires for your car, you and he probably talk in a way that his equivalent thirty years ago would never have done. You use–not catch phrases but verbal formulas. Suddenly you realize you’re hearing echoes of some public-information, accident-prevention commercial. It’s uncanny” (83).

(Ballard has the strange habit of ending thought after thought with “It’s bizarre;” “It’s strange;” “It’s uncanny”–this verbal tick serves as a running indicator of the way that Ballard sees the world and helps explain how, over the course of a novel, he can focus on a certain object, a tennis machine for example, or swimming pool, with such relentless obsessed focus that the formerly normal becomes invested with a kind of pathological creepiness that entirely transcends simplistic one-to-one correlative symbolism.)

Ballard’s central point here hints again at the colonizing power of certain ideas and turns of phrases which seep into our everyday speech, tempered only by feeble attempts to ironize. Thus, when in the course of normal conversation one refers to a storm as “an extreme climatological event,” to a sign as “singage,” or to a car crash as “a simultaenous intersection of vehicular components” the use of such terms, although masked with a patina of apparently self-knowing irony is still, in its own way, perfectly sincere. Here, submission to the linguistic idiocy of corporate non-speak marries submission to the blissful “non-ness” of the business hotel, a paradise of our own collective fantasy where the towels are always clean, the windows are always closed, and 9-ball is always on.