On Good Talkers and Great Talkers (featuring my friends Kelly and Marc Campbell)

I think I’m a pretty good talker. But I’m not a great talker. The reason I know this is because my friend Kelly is a great talker. And I can’t hold a candle to him.

In this piece I want to explore what makes a good talker good and a great talker great. Here, our conclusion can be partially stated upfront: a good talker will almost always also be a good BSer. Everyone knows what BS is, of course, and the term is usually used pejoratively, more or less, for example in phrases such as “oh that’s a bunch of BS,” or “come on dude, cut the BS.” However, BS is clearly also an essential element of the talker’s toolkit (from now on we will simply use the term “talker” unless specifically delineating between a good and a great talker). BS alone though does not a great talker make. There has to be something else involved. Let’s see if we can figure out what this might be.

We will start with an example from my professional life. I work in a high school in Japan, and it’s a fairly complex place. Although a Japanese school, it also features two different international courses and over time we have welcomed a wide variety of visitors from around the world for various reasons. A few years back, we hosted a group of educators from Abu Dhabi, including at least one representative of the Abu Dhabi Ministry of Education. My boss at the time was a Japanese gentlemen who spoke decent, but not phenomenal, English. He was set to give a welcome speech to this group, and my boss loved, absolutely loved, networking and hosting visitors at our school. It was his singular passion. The higher ranked or more “prestigious” they were the better. A visiting teacher from Elton College would be treated like the Pope, accorded all of the pomp and ceremony of a royal visit. Although an inveterate networker, my boss was not a natural public speaker, and he was uncomfortable making such an important speech in English, so he asked me to write something for him. Some people might have found this request to be annoying or even insulting, but I relished it. The role of the ghostwriter is one I greatly enjoy, because it gives me a chance to slip a few little things in there just for me. I have a bit of a weakness for inside jokes.

The Abu Dhabi visit was in early April, just in time for cherry blossom season in Japan. A few places around the world, including Washington D.C., celebrate cherry blossom season; however, in Japan it’s huge. People come from around the world to see the blossoms, and there’s even a special type of event called the hanami where folks from salarymen to universities students and everyone in between will set up tarps or blankets by the river or in a park under the cherry blossoms and get blasted. The Japanese refer to the cherry blossoms as sakura. So, I thought, what would be more natural than to open the speech with a reference to the sakura?

I don’t remember much about the speech, but I do remember the first few lines. They went like this:

It is my great pleasure to offer you a very warm welcome to Japan and (school name). We are deeply honored to receive such a prestigious group from the wonderful country of Abu Dhabi. And indeed, you have fortunately come at the perfect time to see the famous Japanese cherry blossoms, the sakura.

Now this might not sound too out of the ordinary, however for me the genius lay in the last comma. In my head I heard a deep and pregnant pause between “the famous Japanese cherry blossoms” and “the sakura.” As I like to say, it was funny to me. I sent the speech to my boss and we didn’t really have time to go over it, so I just hoped for the best. Now my boss wasn’t much of a writer, but he was, in his own way, a showman. He had clearly spent time practicing the speech, and when he spoke these first lines his delivery exceeded even my wildest expectations. Not only was the pregnant pause there, it was deeper and more profound than I had dreamed. He has perfectly grasped the import of the comma. This guy f***ing nailed it.

What does this have to do with BS? Well, when I wrote the lines above, in my own way I was BSing. I knew my boss’s taste for VIPs ran deep and so made sure to lay it on pretty thick (“great pleasure,” “very warm welcome,” “wonderful country,” etc.). Also, the comma, in its own way, was total BS. And the fact that my boss killed his delivery meant that he not only understood BS on an elemental level, he relished it too.

Later on during that same meeting with the Abu Dhabi folks my boss presented about some English vocabulary system our school was using as part of the English curriculum. This was a software program designed by my boss’ buddy that the school had paid an absurd amount of money to lease. It was, predictably, a piece of trash. However, my boss built it up as the greatest piece of educational tech since whatever, and showed a little of it on an overhead screen. The visitors were no dummies though, and one of them asked a sensible question: “why did you decide to go with this essentially handmade program where there are a lot of well-known and tested commercial programs available?” My boss wasn’t going to touch that one, so he turned it over to me. Now, I knew this thing was complete garbage; however, I also recognized, in addition to the need to save face, the opportunity to lay on a little BS. So I said something like:

“Well, that’s a really good question (always start with this when BSing an answer because it gives you time to think)

we chose this program after looking carefully at the alternatives (not true—we had looked at no alternatives)

and we felt in the end that this program best met the very specific needs of Japanese learners (also total nonsense—there is nothing so specific about Japanese learners that a software program needs to be so tailored).

In all our experience working with Japanese students, we felt like we needed something bespoke and fit-for-purpose, and we are really happy with our choice… (when BSing it is advised to throw around words like “bespoke” and “fit-for-purpose” in the hopes of throwing your listener(s) off the scent).

I probably went on some more, but you get the idea. The questioner thanked me and we moved on, however I knew that I had not in fact thrown him off the scent. He knew that I was BSing; I knew that he knew that I was BSing; and I like to think that maybe he knew that I knew that he knew that I was BSing. If so, he played his part in our little production to a T as well.

How did I feel about packing so much BS into one afternoon? I felt great about it. In the long history of bullshit corporate communications, the exaggerations and white lies I told that day rank pretty low down the list in terms of negative externalities if you will, and our visitors went away feeling welcomed and catered to, BS vocabulary programs aside. I guess in this instance I was a “pretty good talker.” However a great talker needs to do more than smooth over an awkward question in an education meeting. A great talker needs to prove it when there is substantially more on the line. To explicate this point, let’s take a look at an incident where my friend Kelly talked some dude out of murdering us.

My friend Kelly is a great talker. Ever since I’ve known him, he’s been a serial exaggerator, however, far from being a limitation to his conversational ability, it’s a huge asset. This is because, unlike another type of exaggerator who exaggerates their own role or place in a story (let’s call this the “narcissistic exaggerator,”) Kelly instead downplays his own role while simultaneously boosting usually one other player into comic, even mythic heights (let’s call this the “comic exaggerator”). Kelly is a lawyer, and if he’s telling a story about a country lawyer he’s run across, for instance, this fellow gets built up and built up, his every mannerism and turn of phrase turned up to 11, until we have not just a comic figure, but a heroic one. As for Kelly’s own role in whatever drama he is recounting, that gets dismissed with an “aw shucks, I was just kind of there” wave of his metaphorical hand. Kelly has had this ability forever, and has honed it to an art form. I have good reason to think that his abilities as a talker are instinctual, rather than learned, however, because of an instance where he had to draw on skills far different than his normal style.

One time my friend Kelly and I decided (well he decided and I went along) to walk from suburban Spokane where he lived all the way up to a kind of resort/ lodge place high up on Mount Spokane. The walk was about 20 miles, and would take all day. Now, a 20 mile hike is one thing—that’s pretty long—however hikes can be quite pleasant for those so inclined. This was not a hike though, as the whole thing was on public roads, most of them out in the middle of nowhere. All in all, this was not the best plan Kelly ever came up with, however we set out and were about 10 or 12 miles into the trek, outside of town, when a reddish car came flying down the hill in front of us. The driver saw us and swerved right at us. This, unfortunately, is something that sometimes happens in the U.S. for reasons passing understanding. This dude though didn’t just swerve toward us a bit, he full on tried to take us out. So much so in fact that his car went perpendicular to the road and halfway into the ditch and got stuck.

This seemed bad, and my instinct was to run with Kelly into the nearby field. Kelly, however, had other ideas. The guy got out of the car and started yelling at us: “you f***ing kids…, f*** you…, etc.” Not very creative, but still pretty worrying. Kelly though had the situation in hand from the get-go. He walked right over to the guy (who was at least 10 or 15 years older than us) and started talking to him:

Hey buddy, what’s going on? You having a bad day man? Anything I can do? Looks like your car get a bit stuck there—that’s OK, my friend and I will help dig you out.

Now I knew Kelly pretty well and knew he was a good talker from way back as mentioned. But this was another level. And the effect on the irate driver was incredible. In no time at all the guy was apologizing to Kelly, telling him his woes, and asking how we could get his car out together. Sure enough a few minutes later we were all three pushing and pulling his car out of the ditch and he went on his way.

What was going on here? Kelly must have realized somehow that the driver didn’t bear any specific ill-will toward us and was just engaging in a little road-rage because he was an angry about something or other. Also, the guy’s car was truly stuck, and neither Kelly nor I are small dudes, so he might not have liked his odds if it came to a fight. But there was just something about the way Kelly approached and disarmed him so quickly that I couldn’t really wrap my mind around. I realized then that my friend Kelly was not just a good talker, he was a great talker.

Although I’ve never seen anyone else pull off what Kelly did on that day, the general form of what he did I have seen before. In fact, a very similar, but slightly lower-stakes, incident happened when I was in university and attended a fraternity party. I was not in a fraternity and didn’t want to be. I did go to some fraternity parties just because that was what people did. Occasionally these parties could be creative, but mostly usually they were every bit as cliched as you might imagine—bros broing out and trying to get laid, women doing whatever the female equivalent of broing out might be, drunk billiards in the basement, people passing out on jungle juice, etc. Not only do these sound like terrible parties now, they were pretty terrible even back then. Nonetheless, I was at one, along with some friends from my dorm including Marc Campbell. Marc is maybe not the purest form of great talker that Kelly is, but he’s pretty darn good. While Kelly’s style is often oratorical (and BS laden—more on that in a moment), Marc’s style is smoother and has more of a cool jazz feel. Where Kelly goes for the comedically dramatic exaggeration, Marc stays more in the realm of gentle patter. Both talkers though achieve a sort of hypnotic effect through their respective styles, and Marc’s patter came in handy at this particular party.

We were a group of about five, and had barely entered the door when some guy I didn’t know came up and started getting in our face for no apparent reason. He was directing his attention to another member of our group—maybe they had run into each other before? It wasn’t clear, but what was clear is that this guy was itching for a fight right out of the gate. Now I have been in plenty of situations where I have had to try to defuse something or someone from kicking off, and have some skills in this arena. However, most people’s instincts, my own included, still tend to be a little defensive. Most people, even if committed to defusal, might say something like: “hey dude, settle down. There’s no need to be so aggro man. Just chill.” This kind of approach can work, however there is no guarantee that it will. Sometimes people who are looking to pick a fight will fall back on a kind of bizarre and unwarranted self-righteousness, coming back with something like “I’m not gonna f***ing chill man—don’t tell me what to do. You wanna see aggro, I’ll give you aggro.” So the “dude settle down” approach is a bit hit or miss. Marc Campbell could do better.

Instead of telling the guy to chill, Marc Campbell pulled out a Kelly-like move. Although he was not the direct object of the guy’s ire, he went right over to the guy and stuck his hand out. “Hi I’m Marc,” he said “nice to meet you. What’s your name?” Just like that. Marc didn’t even reference the fact that this guy was acting like a total ass-clown for no reason at all—in fact he acted like he didn’t even notice it. The effect on this guy was exactly the same as with the angry driver. The guy calmed down immediately and he and Marc started rapping. In no time at all the situation was completely defused and everyone was friends.

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Peter Berger and Thomas Luckmann’s “The Social Construction of Reality” and Related Issues

Author’s Note: This piece is a re-write of a piece from my first blog, Classical Sympathies. At that time I was interested in the relationship between the individual and his or her place of work/ organization. Classical Sympathies was fortunate to have a number of regular readers, some of whom took the time to comment, sometimes at length. The blog got a surprising amount of traffic for some reason, although it is now lost to time. Some pieces from back then are, looking back, a little too flowery, however the style was the style. Andrew Inch, a guy that a uncatagorizable cross-section of people here in Japan knew back in the day, was one of the most prolific and interesting commenters, and I have left his remarks in this re-write.

Berger and Luckmann’s The Social Construction of Reality:

This piece will look in some detail at Peter Berger and Thomas Luckmann’s The Social Construction of Reality, and comment on some of the ideas that it raises. Anyone who works in an organization will be aware that the intersection of the individual, in all of her preferences and particularities, and the institution can involve some friction. In The Social Construction of Reality, Berger and Luckmann spend 45 pages on the topic of “institutionalization,” so they had obviously gave the matter some thought.

They make the point that while man (The Social Construction of Reality, published in 1966, uses the gender-specific term), makes his world, he is given to losing sight of this and projecting (or “reifying”) aspects of the social world so that they are perceived as entirely external and beyond his control. They write:

“Man’s self-production is always, and of necessity, a social enterprise. Men together produce a human environment, with the totality of its socio-cultural and psychological formations” (51).

Human culture, then, is invented. However, being prone to reification, people tend to:

“{apprehend} the products of human activity as if there were something else than human products–such as facts of nature, results of cosmic law, or manifestations of divine will. Reification implies that man is capable of forgetting his own authorship of the human world {and experiencing it} as a strange facticity, {…} over which he has no control” (89).

When mis-apprehending social reality as something other than the product of his own action and consciousness, man forgets that:

“the social world was made by men–and, therefore, can be remade by them,” but, ironically that,“reification is a modality of consciousness {…} Even when apprehending the world in reified terms, man continues to produce it” (89).

We can extrapolate the statement “even when apprehending the world in reified terms, man continues to produce it” to suggest that the perception of sedimented, externally controlled or created, facticity continually creates the very facticity in question. Put slightly differently, the denial of agency diminishes, even uncreates, free-will, while the exercise of free-will depends in large part, perhaps entirely, on the strength of one’s belief in it.

Now, this is not to argue that reification is simply false-consciousness, or that groupings within society do not go to considerable trouble to perpetuate and legitimate reification of their activities. Berger and Luckmann make this quite clear in their analysis of what they call “socially segregated subuniverses of meaning” such as “Hindu castes, the Chinese literary bureaucracy, or the priestly coteries of ancient Egypt” (85), (and we would add to this list lawyers, doctors, television pundits, university English departments, etc.). They write that subuniverses:

“become esoteric enclaves {…} to all but those who have been properly initiated into their mysteries {…} The outsiders have to be kept out {but} if the subuniverse requires various special privileges and recognitions from the larger society, there is the problem of keeping out the outsiders and at the same time having them acknowledge the legitimacy of this procedure. This is done through various techniques of intimidation {…} mystification and, generally, the manipulation of prestige symbols” (87).

“And generally the manipulation of prestige symbolsindeed. Those who engage, consciously or unconsciously, in the manipulation of prestige symbols are, in Berger and Luckmann’s language, involved in creating a “typification.” The acceptance of typifications, in turn, sediments social facticity and brings into being a taken-for-grantedness in the performance of social actors.

The authors indicate that while the typified actor may “act-into” a socially authorized way of acting in public, the same actor, in the privacy of their home, the confessional, or the bar may seek to establish a certain “role distance” through behaviors which blur, or indeed outright contradict, their public “face;” this distance is apt to shrink again when the times comes once again for the actor to take up their public role. In so doing, the actor re-activates that segment of the self which is objectified in terms of the currently available socially available typification(s).

When I started my first blog in 2009 I wrote at some length about why I wore a necktie at work, even though I didn’t really have to and some co-workers thought it was a little strange. My buddy Andrew Inch wrote an extensive, and highly perceptive comment on the topic which is instructive here. Mr. Inch, it will be apparent, is one smart dude. It’s kind of long, but it is worth it.

“Reflection on MT’s devotion to this apparently innocuous task, knotting a piece of cloth around his neck each morning, leads us towards what has become a key element of many recent theories of ideology. Derived from Pascal’s advice to non-believers, ‘kneel and pray, and then you will believe’, the French philosopher Louis Althusser sought to assert the materiality of ideas, and how ideology works through our actions as well as our words to define us as certain sorts of subjects. For Michel Foucault, one of Althusser’s students who sought to break with Marxism and the concept of ideology, the knotting of that neck-tie might have been considered a ‘practice of the self’, a way of disciplining oneself in line with a particular matrix of power and knowledge. The question that I think both of these thinkers struggle to address, however, is the extent to which we are able to shape our own selves, rather than simply being shaped by power. What scope do we have to resist the power embedded in these apparently mundane everyday motions? {…} By kneeling to pray, or standing in front of the mirror adjusting the knot, we perform belief and so take on socially available identities. And as for the rest of us in that office – what was the effect of not knotting the tie each morning? At times there were no doubt some who reveled in the non-conformity of that not knotting. In truth, however, did our alternative practices of the self not simply reproduce a slightly different, perhaps less respect-able but nonetheless conformist, relationship to the rules and rituals that regulated life in that particular setting? Was not wearing a necktie not just another kind of necktie after all?”

“In truth, however, did our alternative practices of the self not simply reproduce a slightly different, perhaps less respect-able but nonetheless conformist, relationship to the rules and rituals that regulated life in that particular setting?” This sentence is phenomenal, and predicated on a particularly alert and acute piece of self-knowledge. Mr. Inch is saying that those in the office who refused to put on a tie, or who flaunted the organizational dress code altogether, while thinking that they were “rebelling” and “sticking it to the man,” were in fact playing into a pre-determined archetype every bit as much as I was with my neckties and apparent “conformity.”

Mr. Inch is essentially making the same point that Berger and Luckmann do when they point out that roles and typifications are “endemic to social interaction {…} All institutionalized conduct involves roles.” And then, the authors bring matters home:

“The institution, with its assemblage of ‘programmed’ actions, is like the unwritten libretto of a drama. The realization of the drama depends upon the reiterated performance of its prescribed roles by living actors. The actors embody the roles and actualize the drama by representing it on the given stage. Neither drama nor institution exist empirically apart from this recurrent realization” (75).

In short, both Mr. Inch and Berger and Luckmann do not confine the acting out of prescribed roles, the submission to typification (e.g. “conformism”) to those in positions of authority within an institution. To the contrary, I read them both as saying that both the master and the servant, the “teacher’s pet” and the “bad boy,” the necktie wearer and the necktie shunner, the consummate insider and the professional rebel are all engaged in the recurrent realization of pre-typified activity.

Explication With Reference to Obama and Talleyrand:

Now, it is true that the above reading of Berger and Luckmann may leave the door open a purely cynical outlook by suggesting that all forms of behavior by institutionalized actors are equal. This is not quite what I wish to argue. Barack Obama has defined his political philosophy as “ruthless pragmatism.” While I understand this formulation, it does seem a little cold (as Obama is famously said to be) What if we added the word “principled” here? Could “principled ruthless pragmatism” sustain meaning without slipping irrevocably into the realm of the oxymoronic?

Let’s take a closer look in relation to organizational life as opposed to the political sphere. “Principled” because one’s initial agreement to engage with institutionalization (through the acceptance of a job offer for example) assumes a principled acceptance of the role one will be asked to play and the attendant tasks and behaviors that will be expected.

“Pragmatic” in that in order to accomplish anything in the social world, wherein competing interests, visions, and ideologies are, and ever will be, an unavoidable reality, one must be prepared to lose the battle in the service of, hopefully, winning the war. It has been my experience that the inability to lose a battle is a problem for many people in the modern workplace. Related to the ability to lose a battle is one’s attitude toward “compromise.” Is “compromise” a dirty word? It’s hard to say. On the one hand, the actor who blithely declares “there can be no compromise where my principles are concerned” may sooner or later find their principles encased under glass in their own private shrine to imagined rectitude. In other words, total denial of the possibility of compromise is tantamount to surrendering all hope of getting anything done. In the immortal words of William Jefferson Clinton, “sooner or later, you have to cut a deal.” On the other hand, there are a certain class of situations where certain compromises just do not feel acceptable, situations where one has what we could call an existential objection to the terms of the proposed compromise.

The question does not, I think, concern whether deals should be struck in general, they should, so much as whether any individual deals is in the long term interest of the project in question and the people involved with this project. This is where “ruthless” perhaps applies. At the very least, the pragmatist needs to accept in herself a degree of strategic focus where goals rooted in principle are concerned. We cannot deny, of course, that this is an easily misused sentiment—if we continually apply “pragmatic ruthlessness” to a project which we are deeply attached to there is the real danger of a concomitantly continual shifting of the moral goal-posts. In short, these are muddy waters.

Talleyrand, Napoleon’s foreign minister is, perhaps, most famous for his remark that “treason is a matter of dates.” Gives you the chills, does it not? Benjamin Schwarz writes of Talleyrand:

“Arguably a turncoat, possibly a degenerate {…} certainly a shameless flatterer and world-class bribe taker, Talleyrand was also the most skillful and farsighted diplomat of his age and a man of arresting grace, wit, and style {…} He was as seductive as he was obviously dangerous {…} Talleyrand subscribed to the idea that statecraft’s modest but arduous task is to enable one’s country to survive and prosper in the world as it exists–not to transform international relations and not to further the alleged cause of mankind” (The Atlantic, December 2007, 93-4).

A hero or a villain? Schwarz is not sure, but he is charmed. For my part, I see in Talleyrand perhaps an 18th century form of “principled ruthless pragmatism” where France’s survival and prosperity was the principle from which his ruthless pragmatism stemmed. While your own cause may or may not be the triumph of the French nation, the application of a ruthless pragmatism in the service of a deeper principle does hold a certain appeal. However, I just don’t personally feel that “ruthless” is really the most appealing qualifier for pragmatism in regards to acting within the public sphere.

Comment:

Instead, I am more interested in understanding how and when to “follow the rules” and surrender to form, as opposed to how and when to do a little end-run. To function effectively within an organization it is essential to realize the power inherent in form. At times, often times really, a “surrender to form” is required. However, instead of simply surrendering to form and that being that, we may be able to add a qualifier of our own. Certain situations may call for a “strategic surrender to form” for the moment, while at the same time “bracketing” or “pocketing” the possibility of the end-run. Here, perhaps, we may have a window into a pragmatic post-post-modern stance which takes post-modernism’s relentless questioning of form and turns it inside out, recognizing that the tyranny of form is something we bring upon ourselves by allowing form to tyrannize.

Put another way, we can expand slightly on Berger and Luckmann’s claim that “an apprehension of reification as a modality of consciousness is dependent upon at least relative derefication of consciousness, which is a comparatively late development in history and in any individual biography” (90). I would suggest that an apprehension of reification as a modality of consciousness is dependent upon at least relative dereification of consciousness which may then lead into the ability to either and/or alternately i) embrace reification and role typification as a strategy (that is to inhabit a form which brings with it certain prerogatives and forms of access), and ii) radically overthrow reification and typification through the recognition that the establishment of social facticity is but a spectacular bluff resting on the manipulation of prestige symbols and the shaman’s art whereby an illusory thinness is reflected as an eternal massivity. In so doing, we may be of service to truly worthwhile cause, protecting a space for action and free-will in the face of the ever-expanding institutionalization of both the public and the private sphere. That might be worth working on.

Dedication: For Mr. Inch. Thank you for commenting. You rock baby.

On “Dude” Usage

Author’s Note: This piece is a re-worked version of one of our early attempts at what might be called “linguistic ethnography.” Linguistic ethnography, as I see it, is basically the study of how language is used and evolves with special attention to the social role of language. A comprehensive look at dude usage is a bit beyond the scope of this blog; therefore, what follows is a breakdown of some of the more interesting dude variants as used, primarily (although not exclusively) by and between North American males. Longtime readers may recall the original version of this piece, which has been updated with a brand new dude variant.

Introduction:

“Dude” I think, goes back to cowboy culture and something called “dude ranches.” I don’t really know what a dude ranch is, however I suspect it is horse-related. I do though know a bit about the modern use of “dude.” Below are some examples of “dude variants in the wild.” I am neither endorsing or critiquing and of the phrases or behaviors described. Dude variants simply abide.

I: “Dude, what the f***?”

One of the classic dude phrases, this is used to register sincere umbrage, usually with a friend or “mate.” Examples include: a friend says something unkind about a woman you both know, a friend steps in front of your putt on a golf course, a friend takes the last juice from your refrigerator without asking, etc. “Dude, what the f***?” is a little tart, however it contains an opportunity for the offender to “climb down.”

Example:

Guy 1: Dude, I don’t know about that chick Tracy. She’s blowing me off and she’s really becoming kind of a bitch.

Guy 2: Dude, what the f***? You know Tracy’s a friend of mine and she’s cool people. Come on man.

Guy 1: Sorry man, you’re right. It’s just been a rough week.

Guy 2: Dude that’s totally understandable. We love you man—we got you.

Comment: Illustrated here is a principal of male friendship where guys can speak sharply to each other, offend, and just totally get over it the next moment. Guys marvel at women, who seem sometimes to drag reconciliation after a conflict across a greater expanse of time, and count themselves lucky, in this instance, to be guys.

II: “Duuuuuude”

This is used when a guy sees a guy he knows and hasn’t seen for a while. It is often coupled with a hand shake and “bro-hug” and/ or a slap on the back.

Example:

Guy 1 (seeing his friend approaching): “Duuuuude”

Guy 2: Hey buddy, what’s up man?

Guy 1: Duuuude, how the f*** are you?

Guy 2: Dude, it’s crazy to see you man.

Guy 1: Dude, I know right. So what are we doing? Are we drinking yet or what?

Comment: Illustrated here is the multi-purpose functionality of both “dude” and “man,” which may seem interchangeable to the untrained ear, but in fact have different nuances and ideal placements in male patter. And, a good long “duuuuuude” can be very satisfying to unleash.

III: “Dude, that’s not the way we need to go here”

“Dude, that’s not the way we need to go here” exists in a family of phrases which includes for example, “dude, that’s really not gonna get it done,” “dude, I’m going to ask you to take a step back and check yourself for a second,” etc. These are all part of the very wide set of phrases that a manager can use with a direct. Modern managerial theory is divided on whether or not “dude,” is acceptable in supervisory conversations of this sort, and strong opinions exist on both sides. I side with the “yes” camp, but only in a basically dude-centric culture. As a middle-manger for many years I have often used phrases such as these while perhaps using the person’s name or just “hold on” in place of “dude.” But in my head, I’m saying “dude” every time.

IV: “Dude I’ve been thinking…”

This can go a lot of ways. It’s a crisper “dude,” and an entry into a SERIOUS TOPIC. Often found towards the end of drink two or into drink three, when guys are staring to get comfortable with their feelings, this phrase is usually either a precursor to a promise to spend more time together, or to a project or idea the guy has that he wants to share with his buddy.

Example:

Guy 1: Dude I’ve been thinking…

Guy 2: Uh oh. That’s never good…

Guy 1: Shut up dude and just listen for a second, man. I’m seriously thinking about building a greenhouse. Like seriously dude.

Guy 2 (thinking): Man, that actually sounds pretty sweet. A greenhouse. Cool man. That’s really cool.

Guy 1: I’ve got a line on this guy who can get me the parts for like $400. I just have to assemble it. Man, this could really be big.

Guy 2: F***, man. That’s awesome dude. I’m proud of you.

Comment: An exchange such as the above will often be accompanied by some light physical contact, actual or attempted, if not a full-on “bro-hug.”

V: “Dude, I’ve got this”

“Dude, I’ve got this” is used to tell a friend to back off from attempting to assist with a task a guy thinks he has under control.

Example I:

Guy 1 (seeing his friend trying to carry two beers up a narrow set of stairs at the bar): Dude, let me give you a hand.

Guy 2: Thanks dude, I’ve got this.

Guy 1: Of course you do dude. But we’ve all had a few and I just don’t want you to spill anything.

Guy 2: Dude, I said I’ve got this.

Example II:

Guy 1 (watching his friend trying to fix a flat tire on another friend’s bicycle): Dude I think you may need to take the tire all the way off first.

Guy 2: Thanks dude, I’ve got this.

Guy 1: Sure dude. I’m just not sure you’re gonna be able to fix it like that.

Guy 2: Dude. I’ve got this.

Comment: “Dude, I’ve got this” is clearly a softer way of saying “back off,” and if you push a guy who is in “I’ve got this” mode, you may in fact elicit a “back off.” Because in most cases neither guy wants to get to the “dude back off” stage, most of the time Guy 1 will concede after the second “I’ve got this” is played. In Example I, Guy 2’s repetition of the phrase is more or less in the same tone as its initial use. In Example II however, we see the tone of Guy 2 shift with the repetition. While “thanks dude, I’ve got this,” is said in a light, casual tone, “Dude. I’ve got this” sees him breaking out the pause-as-warning. So in fact it would sound something like this: “Dude (pause) I’ve got this.” As implied above, this guy usually ends the conversation.

VI: “Alright dude”

“Alright dude,” is usually said towards the end of a conversation or phone call and serves as an indicator of a positive conclusion to the encounter.

Example:

Guy 1: Alright dude, it’s been good catching up.

Guy 2: Dude, for real. Always fun man.

Guy 1: Let’s do it again.

Guy 2: Cool man—I’d like that.

Guy 1: Alright dude. You be good.

Guy 2: Dude, bro, it’s all good. Check you later.

VII: “Dude, check this out”

“Dude, check this out” is a highly versatile phrase used to draw a friend’s attention to a matter of interest.

Example I:

Guy 1: Dude, check this s*** out. It’s a shuffleboard, man. Whaddya say?

Guy 2: Duuuuude, shuffleboard…

Example II:

Guy 1: Dude check this chick out right over there, behind the begonias. She’s just looked your way, like three times.

Guy 2: Shut the f*** up man. She’s not looking at me. Get out of here, dude.

Guy 3: Dude, she totally is. You should totally go over and say hi.

Guy 2: Come on guys. Knock it off.

Guy 1: Dude, she just did it again…

Note: If you have come across a dude variant that you think merits inclusion pop it in the comments with an example or two and we’ll see what we can do.

On the Prefix “Soft”: Part I

The prefix “soft” is incredibly useful. Generally speaking, it indicates either actual relative softness (e.g. “soft cream,” a softer form of ice cream), or a certain gentleness and/ or flexibility obtaining to a non-tangible concept (e.g. soft schedule). This piece (which will be broken up into a couple of posts) will explore a number of instances of the prefix “soft” at greater or lesser length. I like all the items we will discuss, all except one.

“Soft-schedule”

Francis Wade in the classic blog post “Hard vs Soft Scheduled Items” comments thusly on soft scheduling:

Professionals who undertake the discipline of Scheduling at higher skill levels (Orange and Green belts) have their calendar as the central point of focus (…) Their lives would be made much easier if Outlook were to distinguish between different kinds of segments, recognizing them as either “hard” or “soft.

(Let’s just pause for a moment to appreciate Wade’s capitalization of “Scheduling,” as well as his reference to “Orange and Green belts” as scheduling skill levels. This dude is serious about scheduling.) Wade here hits on an essential point, Outlook (the Microsoft program) does not (or did not, Wade was writing in 2011) allow users to classify schedule items as “hard” or “soft,” viewing instead all items as identically fixed. In Outlook, something is either on or off one’s schedule. This is a problem according to Wade because:

A soft item is one that only involves the user, and can easily be moved around one’s calendar, with few immediate consequences. They might have great importance, but a late start would not endanger the end result.

Obviously, Wade is differentiating a soft item from a “hard item.” Thus, in the realm of scheduling, “soft” indicates that the item is flexible because it is individually owned. For example, a teacher may have “grade papers” on her schedule at an appointed time, however in practice everyone knows that this schedule item is fungible.

In my opinion, Wade is right on as far as he goes. His point about Outlook is a seminal one. However, I do not agree that we can only soft schedule something that applies only to ourselves. I believe we can just as easily soft schedule a call with a friend or a meeting at the pub. If my friend texts me and wants to speak on the phone tomorrow, I might reply with “sounds great, let’s soft-schedule that for 2 PM.” This means, clearly, that 2 PM is the target time, however it may be a little earlier, or, more probably, a little later. If you think about your own life you will probably recognize the role that soft scheduling plays in it. In fact, soft scheduling is everywhere, you probably just don’t use the term.

(Before we go any further I want to address the issue of hyphens. Mr. Google suggests that “soft schedule” should not be hyphenated, nor, in fact, should basically any of the terms this piece will examine. I can give this one to Mr. Google because it is just easier to skip the hyphen. However, logically, and even emotionally, I like the hyphen for a lot of “soft” prefixes. This is because the hyphen, in my view, serves to attach the prefix to the term, thereby underlining the fact that we are engaging in an act of proactive and meaningful categorization.

An additional grammatical point here is that nowhere in Wade’s piece, for example, does he use “soft schedule” as a verb phrase, or indicate that we can do so. Folks in general massively underrate the effectiveness of turning a noun phrase like “a soft scheduled item” into a verb phrase “to soft schedule.”)

In any case, you get the idea with soft scheduling. Let’s move on.

“Soft pedal”

A soft pedal originally referred to a piano pedal, which is interesting, however for our purposes it means something else. According to Collins dictionary: “If you soft-pedal something, you deliberately reduce the amount of activity or pressure that you have been using to get something seen or done.” (Look at this s***—Mr. Collins Dictionary is hyphenating soft-pedal! Mr. Google, though, disagrees. Why would we hyphenate soft-pedal and not soft schedule? What’s going on?)

We see soft-pedaling all the time in politics. A politician or party will advance an idea and then back away slightly from said idea without entirely abandoning it. They just turn down the temperature around it. It will be apparent that soft-pedal is lexically and conceptually related to a number of other idioms, for example “tap the breaks,” “put on the back-burner,” “let’s put a pin in that,” and, my favorite and perhaps quasi-original to me, “to bracket.”

(When we bracket something, we acknowledge the existence, and importance, to one or more parties in a conversation, of the item in question while indicating that the item needs to wait or be placed in the background for the time being. We may bracket an item because we don’t have time to deal with it right now, because it doesn’t fit conceptually with what else we are doing, or because it is too sensitive, political, or otherwise complex to address at the current moment. As an example, let’s imagine a newly hired HR manager at a large company. In the first week on the job she is told by multiple people of an alleged instance of sexual harassment from a senior male manager to a subordinate younger female. The HR manager is told that everyone knows about this instance and that nothing has been done or said on any level. Now, our HR manager (let’s call her Jessica) is in a tight spot—obviously the allegation is a live issue, and perhaps a growing one as it has not even been acknowledged. Also, by very virtue of the fact that this complaint has come to Jessica several times immediately after her hiring it is clear that other employees are expecting her to do something about it. And she should. On the other hand…Jessica is brand new. She probably does not have a full handle, or even much of a grasp, of the corporate culture or power dynamics at the company. She does not know who to go to, necessarily, and even if there is a specified reporting flow for these kind of complaints, and, this point is crucial, she knows already that even if there is a flow it is not functioning properly. In fact, if she was to bring the matter immediately to a direct superior she could well be stepping on a political land mine. So our Jessica, god bless her, may say to her colleague something like: “I get it. This sounds like a serious issue and I understand that the fact that it has not been addressed only exacerbates the situation. However, let’s bracket it for the time being, and in the meantime I’ll try to learn more and see what the right next step might be.” Now in theory is this the right call? Maybe not. Maybe Jessica should go guns blazing up the chain. But no, she really shouldn’t. She should listen, observe, assess. In other words, she should probably bracket.)

Back to soft-pedal. Unlike soft schedule, which is basically always a positive, soft-pedaling can cut both ways. Soft-pedaling can be a risk. Take for example the Democratic primary contest for the 2020 presidential nomination in the United States. As any political watcher knows, candidates in primaries generally tack further to the left or right and in the general tack back to the center. The reasons for this are obvious, however in the digital age where every word, every micro-shift in a candidate’s position, gets analyzed in depth in real time, it is becoming far harder to tack from side to side without coming off as inauthentic. In the 2020 primary, Bernie Sanders’ plan for Medicare for All became the default position of anyone running anywhere near the left lane of the party. Now, the fact that Medicare for All was unlikely to get passed even under a Sanders administration, much less that of a bandwagon candidate like Kamala Harris, made it basically safe for a leftish candidate to champion the cause right through the primary.

Two candidates, Kamala Harris and Elizabeth Warren, initially jumped on-board with Medicare for All as they were trying to run in the left (Warren) or center-left (Harris) lane. Other candidates including Joe Biden (the eventual winner) and Pete Buttigieg were running basically as centrists, so they weren’t obligated to support it. Others, such as Andrew Yang, were niche candidates and/ or somehow on a tangent to the left/ center axis, and were therefore not endangered by the issue one way or the other. Harris and Warren could have just stuck with their support, however as the primary advanced they felt compelled to soft-pedal their position. This was probably from some combination of media demands for them to differentiate their plan from Sanders’, advisors telling them they needed to triangulate ahead of the voting, and, in Harris’ case, a lack of a political core that left her susceptible to political wobbling. Harris was going to lose in any case; she was a bad candidate with a toxic relationship to her staff and a habit of telling ridiculously embellished life stories. Warren, on the other hand, arguably lost her shot at the nomination because of her decision to soft-pedal Medicare for All. She couldn’t get her position straight, started to dissemble and flop-about, and her candidacy stalled in the Fall of 2019 as a pretty direct result. Such was the fall-out from her soft-pedal.

Nonetheless, in politics and in organizational settings the soft-pedal can be a crucial move. In an office environment a manager or manager group may try to roll out a new initiative and run into headwinds from employees. Said managers then have a choice, they can continue to push straight through and force the initiative, in the process risking the goodwill and enthusiasm of the team, or they can soft-pedal. Here, the soft-pedal is often the right call because it is quite different from “the climb down.” When managers climb down (or “back down” in more common parlance), they may put the issues to rest however they will likely lose face. Sometimes a climb down is necessary and hygienic, as when the managers realize the initiative is simply a non-starter and it’s best to cut their losses. The soft-pedal, however, allows for two things: i) it allows the managers to save face and to maintain the flexibility to bring the initiative back, perhaps in a revised form, at a later date, and ii) by leaving the initiative on the theoretical table while taking it “off the front burner” employees are reminded that the point behind the initiative may still be important in the future. When and if the initiative is brought back, the issue set has been “seeded,” and this seeding can “prime” employees to be more receptive the next time around when the initiative (by this time re-packaged) is re-introduced. Of course, the managers can also just allow the initiative to die off of its own accord over time while avoiding the (more sudden) climb down.

Such are the pros and cons of the soft-pedal. Handle with care.

to be continued…