On the Most Outta Control People in History (aka You’re Outta Control!): #1 Keith Rainere

Note: This piece begins a new series, The Most Insane People of All Time (aka You’re Outta Control), which looks at extreme historical and contemporary figures whose behavior, movements, or belief systems veered dramatically beyond the bounds of ordinary reality. The tone is intentionally informal and impressionistic rather than academic, blending biography, cultural memory, and personal reaction. The goal is not exhaustive analysis but a clear read on just how outta control these figures became. This piece takes up the case of Keith Rainere.

Epigraph: 

“Out of control / You’re out of control…”

— Out of Control, The Rolling Stones

Keith Raniere began life in New York in 1960 and built his early identity around claims of extraordinary intelligence and unusual gifts. He cultivated a reputation as a prodigy, a polymath, and a moral philosopher, though many of these claims were exaggerated or unverifiable. In the 1990s he co-founded a multi-level marketing-style company that ran into legal trouble, then pivoted into what became NXIVM, a self-improvement organization marketed as executive success training. Participants attended workshops, advanced through ranks, and absorbed Raniere’s pseudo-philosophical teachings. He adopted the title “Vanguard,” cultivated an inner circle, and emphasized ethics, discipline, and personal growth. Wealthy backers, including Seagram heiress Clare Bronfman, funded the operation for years, allowing NXIVM to expand in upstate New York and attract professionals, actors, and seekers.

Behind the self-help veneer, however, the structure tightened. Raniere exercised increasing control over followers’ lives, and a secret subgroup known as DOS emerged, involving master–slave hierarchies, collateral-based coercion, and branding rituals incorporating his initials. Superman actress Allison Mack played a key role in recruiting members. Investigative reporting in 2017 exposed the group, leading to arrests. Raniere fled to Mexico, where he was found living in a villa with loyal followers, still holding late-night volleyball sessions and maintaining his guru persona. He was arrested in 2018, returned to the United States, convicted on multiple charges, and sentenced to 120 years in prison. The NXIVM empire collapsed, its mythology dissolving into court transcripts and testimony.

And yet what stands out most about Raniere is not grandeur but pettiness. The volleyball — endless, late-night volleyball as the center of spiritual life — already tells you everything you need to know. Important conversations at midnight on the court, guru hanging out in athletic shorts, disciples orbiting. It has strong George Santos energy: self-invented genius, weird rituals, faux casualness masking control. Then the egomania. The IQ mythology, the titles, the little cushion on stage so he’s physically higher than everyone else. It’s not even theatrical; it’s dreary. The branding scandal — initials burned into skin, coercion, sexual manipulation — pushed it fully into outta control territory. And all of it funded for years by the Bronfman money, which makes the whole thing feel even more surreal. Rich people with nothing better to do underwriting a volleyball cult.

What really kills it, though, is the atmosphere. It’s all so fucking boring. Endless seminars. Faux-ethical language. Guru perched slightly above the group. No charisma, no sweep, just control. I basically hate gurus, and Raniere is the worst kind: small, humorless, self-mythologizing. Even when he fled to Mexico, he didn’t become mythic — he just kept playing volleyball in a villa while the walls closed in. Outta control, yes, but also petty. Not a visionary gone wrong, just an egomaniac running a dreary self-help cult.

By contrast, Jim Jones has a sweeping, almost Shakespearean arc. He began as a Midwestern preacher in Indiana in the 1950s, preaching racial integration and social justice at a time when both were rare in American churches. His Peoples Temple grew steadily, and by the mid-1960s he relocated to Northern California, first to Ukiah and then to San Francisco, where he gained real political influence. The early movement was diverse, activist, and in some respects ahead of its time. But alongside the growth came drugs, paranoia, authoritarian theatrics, and increasing control. Facing scrutiny and defectors, Jones moved followers to an agricultural commune in Guyana — Jonestown — deep in the jungle. Life there deteriorated into long work hours, loudspeaker propaganda, and rehearsals for mass suicide. In November 1978, U.S. Congressman Leo Ryan arrived to investigate, accompanied, improbably, by Mark Lane, the JFK conspiracy lawyer hired by the Temple as a defender. After several members attempted to leave, Ryan and others were shot at a nearby airstrip, and Jones ordered the mass murder-suicide — cyanide-laced drink administered to more than 900 people. The trajectory is horrifying, but it has scale: idealism, power, paranoia, catastrophe. You can at least see how it built.

Marshall Applewhite is stranger still. A former music teacher who fell into an intense partnership with Bonnie Nettles, he constructed a theology blending Christianity, UFO lore, and apocalyptic expectation. After Nettles died, Applewhite grew more isolated and doctrinaire, leading the group known as Heaven’s Gate. Members lived communally, detached from ordinary life, waiting for a spacecraft they believed was trailing the Comet Hale–Bopp. In 1997, Applewhite convinced followers that they needed to leave their bodies to board it. Thirty-nine members died in a coordinated mass suicide in Rancho Santa Fe, California, wearing matching clothing and following a carefully staged sequence. The whole thing is eerie rather than theatrical — calm, methodical, and deeply surreal. Of the three, Applewhite may be the most bonkers, but also the most otherworldly, a teacher who wandered into cosmic delusion.

So the comparison is stark. Jones is tragic and terrifying, a charismatic reformer turned paranoid autocrat. Applewhite is cosmic and surreal, a gentle-seeming teacher convinced salvation lay behind a comet. Raniere, by contrast, is just small — petty control dressed up as philosophy, volleyball instead of vision, branding instead of belief. All three are outta control, but in different registers: tragic, cosmic, and contemptible.

On George Santos (aka The Fabulous Kitara)

Note: This piece uses the figure of George Santos as a kind of cultural parable. The story of Santos—his improbable congressional run on Long Island, the famous unraveling of his résumé (including the legendary and totally outta control Baruch volleyball claim), the rapid collapse of political support from fellow New York Republicans, his eventual expulsion from Congress, and his strange second act as a Cameo celebrity—forms one of the more surreal public morality plays of recent American politics.

The apartment story that frames the essay is not meant as a literal equivalence. Kitara is not Santos, and roommates are not members of Congress. The comparison operates at the level of archetype: the charismatic figure who arrives full of sunshine, quickly becomes central to a small social world, and then—through one small but revealing detail—forces everyone around them to confront the uneasy coexistence of charm and opportunism.

The name “Kitara,” Santos’ drag name from back in Brazil where he if from (Santos is gay of course) is used here in the spirit of narrative shorthand rather than biography. Anyone who has lived with roommates long enough will recognize the basic situation. Shared apartments are small republics built on trust, improvisation, and the quiet hope that everyone involved is playing roughly the same game. Most of the time that hope is justified. Occasionally it is not.

If the tone of the piece drifts toward amusement, and even affection, rather than outrage, that is deliberate. Characters like Santos—and the occasional fabulous roommate—have a peculiar ability to provoke both exasperation and reluctant admiration. The performance can be infuriating. But it can also be oddly entertaining.

Such people rarely disappear completely. They simply move on to the next stage. Sometimes that stage is Congress. Sometimes it is Cameo (get that scratch Georgie baby!). And sometimes it is just the memory of a roommate who once seemed almost too good to be true.

Epigraph

“People seldom do what they believe in.
They just do what is convenient, then repent.”

— Bob Dylan


I. The Fabulous Roommate

Every apartment has its mythology.

The quiet one who never emerges from his room except to microwave things at strange hours. The earnest one who tries to establish chore charts that everyone pretends to follow for about ten days. The one who adopts pets with a confidence that suggests the rest of the household has already agreed to care for them.

And then, once in a while, there is the fabulous roommate. Kitara was that roommate.

She arrived with the sort of personality that immediately rearranges the emotional furniture of a place. Cheerful without being cloying. Social without being exhausting. Organized without being smug about it. She seemed to understand, instinctively, the delicate social contract of shared living: when to chat, when to disappear, when to clean something quietly so no one felt guilty.

Visitors loved her. Friends who came by would inevitably say some version of the same thing: “Your roommate is amazing.”

And she was. At least at first.

She was the sort of person who made the apartment feel like a small, cheerful republic. There were occasional dinners, occasional drinks, occasional pets that appeared temporarily in the orbit of the household. Nothing dramatic. Just the easy, slightly improvised domestic life that happens when a handful of semi-adults share a roof and try to keep the machinery of living running smoothly.

There are people who move through life like that—people who bring lightness with them. People who make small environments work better simply by being present. You think, when you meet someone like this: what a lucky break.


II. The Sunshine Personality

There is another category of person, however, that resembles the fabulous roommate from a distance. These people also arrive with sunshine. They are charming. They are energetic. They seem to know how to move through rooms with effortless confidence. They shake hands warmly. They remember names. They tell stories. They radiate the sort of friendliness that makes everyone feel briefly like a co-conspirator in something cheerful.

The difference is subtle, and it often takes time to notice. These are not merely charming people.

These are the performers. And, one of the most remarkable recent examples of this type in American public life was George Santos.

Santos appeared, seemingly out of nowhere, in the political ecosystem of Long Island. His run for Congress was, at least initially, improbable in the way that many modern political stories can be. The district had long been competitive, but his rise through the local Republican apparatus was unusually smooth. There was little serious opposition within the party. The campaign itself unfolded with the sort of confident momentum that often accompanies candidates who seem, at least on paper, to possess a compelling life story.

And what a life story it was.

Santos presented himself as the son of immigrants who had risen through the financial world, a man with an impressive résumé and a philanthropic sensibility. He spoke of professional success, cultural fluency, and various achievements that painted a portrait of upward mobility and cosmopolitan competence.

The voters of Long Island sent him to Congress. And then, almost immediately, the details began to unravel.


III. The Volleyball Player

The first cracks appeared through the ordinary mechanism of local journalism. Reporters from Long Island newspapers began to do what reporters traditionally do: verify things.

The résumé turned out to be an imaginative document. The professional history did not quite match reality. The educational claims were questionable. Various details that had seemed impressive during the campaign began to dissolve under scrutiny.

One of the most memorable revelations involved an oddly specific athletic claim. Santos had described himself as a standout volleyball player during his time at Baruch College. Not merely a participant, but something close to a star—someone whose record-setting performance had been part of his biography.

There was just one problem. Baruch College had no record of him playing volleyball. None at all. Outta control. The story collapsed on that small detail. It is often the small details that do that.

A résumé can contain many large claims, and those claims can hover in a kind of vague plausibility for a surprisingly long time. But one precise, checkable fact—the volleyball team roster, the game statistics, the athletic department archives—can puncture an entire narrative.

The reporters pulled the thread and the sweater unraveled.


IV. The Grifter Archetype

Once the unraveling began, it accelerated. Claims about employment at major financial firms proved dubious. Educational credentials evaporated. Personal history mutated in various directions depending on which previous statement one examined.

Soon the story had migrated from the political pages into the broader theater of American spectacle. Late-night comedians noticed. Cable news panels convened. Social media filled with the strange, almost baroque details of the saga. Members of his own party began to distance themselves.

Several Republican members of the New York congressional delegation—figures who had initially welcomed a new colleague—publicly called for him to resign as the scope of the fabrications became clear. The situation became untenable. The House of Representatives eventually voted to expel him, a rare and historically notable step.

It was a dramatic fall.

And yet even during the collapse, Santos retained something remarkable.

Charm.

He gave interviews. He sparred with reporters. He adopted, at times, an almost mischievous tone about the entire affair. There was a faint air of theatricality to the proceedings, as though the story had become a kind of performance art about the boundaries of credibility.

The grifter archetype has a peculiar resilience. Even when the illusion collapses, the performer often remains oddly entertaining.


V. The Apartment

Watching the Santos saga unfold, I found myself thinking more about Kitara.

Because the thing about grifters is not simply that they deceive.

It is that they charm.

They charm their way into rooms, into institutions, into social networks. They radiate warmth. They build small communities of goodwill around themselves. And for quite a while, everything feels perfectly normal.

Until one day something small happens. Something missing.

In the apartment it was GM’s silver. Not a vast treasure. Not an heirloom of historic significance. Just a small, familiar object that lived in a particular drawer and had always lived there.

One morning it was gone. The initial reaction in situations like this is always practical. Maybe you moved it. Maybe it fell behind something. Maybe someone borrowed it.

The mind runs through a series of benign explanations, each one slightly less convincing than the last.

And then a thought appears.

Quietly.

Oh shit.


VI. The Knowledge You Don’t Want

Roommate life operates on a fragile form of trust.

You share space. You share kitchens. Sometimes you share pets, groceries, furniture, phone bills, music, stories. The arrangement functions because everyone tacitly agrees not to test the boundaries of that trust too aggressively.

When something disappears, the entire structure trembles.

But there is another complication.

Sometimes you realize what probably happened. And you also realize that confirming it would destroy the social equilibrium of the apartment.

So you do a strange psychological maneuver.

You know. But you decide not to know.

Life continues.

The dishes are washed. Conversations occur. The roommate remains charming. The apartment continues to function as a small republic of semi-functional adults.

But a hairline crack now runs through the arrangement.


VII. The Fall

For Santos the crack widened into a canyon.

The congressional investigation intensified. Ethical questions multiplied. Party support evaporated. Eventually the House voted to expel him, ending one of the most surreal political tenures in recent memory.

Yet even after the fall, Santos demonstrated a familiar trait of the charismatic grifter.

He adapted. He appeared on podcasts. He commented on political scandals involving others. He expressed a certain moral indignation about the ethical lapses of fellow politicians—including members of his own party—sometimes with a tone that was almost hilariously sanctimonious given the circumstances.

The performer remained on stage. And then came the truly modern twist.

Santos joined Cameo. And he’s fucking great on it!

For a fee, he would record personalized video messages: birthday greetings, congratulations, small performances of his peculiar brand of post-scandal celebrity.

The internet, as it often does, embraced the absurdity.


VIII. The Cameo

At some point I watched a few of his videos.

There he was, smiling warmly into the camera, delivering a cheerful greeting to a stranger somewhere in America. The tone was friendly, relaxed, slightly mischievous.

And I laughed.

Because the performance was genuinely funny. The charm, infuriatingly, still worked. It reminded me of the old fable about the scorpion and the frog.

The scorpion asks for a ride across the river. The frog hesitates, noting that scorpions have a reputation for stinging frogs. The scorpion assures him that such a thing would be irrational; if he stung the frog mid-crossing, both of them would drown.

The frog agrees.

Halfway across the river the scorpion stings him.

“Why?” the frog asks as they sink.

“I can’t help it,” the scorpion replies. “It’s my nature.”

The scorpion cannot help himself.

But every now and then the scorpion also sends someone a birthday message on Cameo, smiling warmly and wishing them a fantastic year ahead.

And you find yourself laughing anyway.

The truth about characters like Santos—and perhaps about certain roommates—is that their charm is not an illusion.

It’s real.

The trouble is that it coexists quite comfortably with everything else.

Dedication:

For Kitara. May you make a fucking mint on Cameo and look totally gorgeous while doing it.

Note: If you enjoyed this story, you might also enjoy these other pieces about American grifters.