On Good Talkers and Great Talkers (featuring my friends Kelly and Marc Campbell)

I think I’m a pretty good talker. But I’m not a great talker. The reason I know this is because my friend Kelly is a great talker. And I can’t hold a candle to him.

In this piece I want to explore what makes a good talker good and a great talker great. Here, our conclusion can be partially stated upfront: a good talker will almost always also be a good BSer. Everyone knows what BS is, of course, and the term is usually used pejoratively, more or less, for example in phrases such as “oh that’s a bunch of BS,” or “come on dude, cut the BS.” However, BS is clearly also an essential element of the talker’s toolkit (from now on we will simply use the term “talker” unless specifically delineating between a good and a great talker). BS alone though does not a great talker make. There has to be something else involved. Let’s see if we can figure out what this might be.

We will start with an example from my professional life. I work in a high school in Japan, and it’s a fairly complex place. Although a Japanese school, it also features two different international courses and over time we have welcomed a wide variety of visitors from around the world for various reasons. A few years back, we hosted a group of educators from Abu Dhabi, including at least one representative of the Abu Dhabi Ministry of Education. My boss at the time was a Japanese gentlemen who spoke decent, but not phenomenal, English. He was set to give a welcome speech to this group, and my boss loved, absolutely loved, networking and hosting visitors at our school. It was his singular passion. The higher ranked or more “prestigious” they were the better. A visiting teacher from Elton College would be treated like the Pope, accorded all of the pomp and ceremony of a royal visit. Although an inveterate networker, my boss was not a natural public speaker, and he was uncomfortable making such an important speech in English, so he asked me to write something for him. Some people might have found this request to be annoying or even insulting, but I relished it. The role of the ghostwriter is one I greatly enjoy, because it gives me a chance to slip a few little things in there just for me. I have a bit of a weakness for inside jokes.

The Abu Dhabi visit was in early April, just in time for cherry blossom season in Japan. A few places around the world, including Washington D.C., celebrate cherry blossom season; however, in Japan it’s huge. People come from around the world to see the blossoms, and there’s even a special type of event called the hanami where folks from salarymen to universities students and everyone in between will set up tarps or blankets by the river or in a park under the cherry blossoms and get blasted. The Japanese refer to the cherry blossoms as sakura. So, I thought, what would be more natural than to open the speech with a reference to the sakura?

I don’t remember much about the speech, but I do remember the first few lines. They went like this:

It is my great pleasure to offer you a very warm welcome to Japan and (school name). We are deeply honored to receive such a prestigious group from the wonderful country of Abu Dhabi. And indeed, you have fortunately come at the perfect time to see the famous Japanese cherry blossoms, the sakura.

Now this might not sound too out of the ordinary, however for me the genius lay in the last comma. In my head I heard a deep and pregnant pause between “the famous Japanese cherry blossoms” and “the sakura.” As I like to say, it was funny to me. I sent the speech to my boss and we didn’t really have time to go over it, so I just hoped for the best. Now my boss wasn’t much of a writer, but he was, in his own way, a showman. He had clearly spent time practicing the speech, and when he spoke these first lines his delivery exceeded even my wildest expectations. Not only was the pregnant pause there, it was deeper and more profound than I had dreamed. He has perfectly grasped the import of the comma. This guy f***ing nailed it.

What does this have to do with BS? Well, when I wrote the lines above, in my own way I was BSing. I knew my boss’s taste for VIPs ran deep and so made sure to lay it on pretty thick (“great pleasure,” “very warm welcome,” “wonderful country,” etc.). Also, the comma, in its own way, was total BS. And the fact that my boss killed his delivery meant that he not only understood BS on an elemental level, he relished it too.

Later on during that same meeting with the Abu Dhabi folks my boss presented about some English vocabulary system our school was using as part of the English curriculum. This was a software program designed by my boss’ buddy that the school had paid an absurd amount of money to lease. It was, predictably, a piece of trash. However, my boss built it up as the greatest piece of educational tech since whatever, and showed a little of it on an overhead screen. The visitors were no dummies though, and one of them asked a sensible question: “why did you decide to go with this essentially handmade program where there are a lot of well-known and tested commercial programs available?” My boss wasn’t going to touch that one, so he turned it over to me. Now, I knew this thing was complete garbage; however, I also recognized, in addition to the need to save face, the opportunity to lay on a little BS. So I said something like:

“Well, that’s a really good question (always start with this when BSing an answer because it gives you time to think)

we chose this program after looking carefully at the alternatives (not true—we had looked at no alternatives)

and we felt in the end that this program best met the very specific needs of Japanese learners (also total nonsense—there is nothing so specific about Japanese learners that a software program needs to be so tailored).

In all our experience working with Japanese students, we felt like we needed something bespoke and fit-for-purpose, and we are really happy with our choice… (when BSing it is advised to throw around words like “bespoke” and “fit-for-purpose” in the hopes of throwing your listener(s) off the scent).

I probably went on some more, but you get the idea. The questioner thanked me and we moved on, however I knew that I had not in fact thrown him off the scent. He knew that I was BSing; I knew that he knew that I was BSing; and I like to think that maybe he knew that I knew that he knew that I was BSing. If so, he played his part in our little production to a T as well.

How did I feel about packing so much BS into one afternoon? I felt great about it. In the long history of bullshit corporate communications, the exaggerations and white lies I told that day rank pretty low down the list in terms of negative externalities if you will, and our visitors went away feeling welcomed and catered to, BS vocabulary programs aside. I guess in this instance I was a “pretty good talker.” However a great talker needs to do more than smooth over an awkward question in an education meeting. A great talker needs to prove it when there is substantially more on the line. To explicate this point, let’s take a look at an incident where my friend Kelly talked some dude out of murdering us.

My friend Kelly is a great talker. Ever since I’ve known him, he’s been a serial exaggerator, however, far from being a limitation to his conversational ability, it’s a huge asset. This is because, unlike another type of exaggerator who exaggerates their own role or place in a story (let’s call this the “narcissistic exaggerator,”) Kelly instead downplays his own role while simultaneously boosting usually one other player into comic, even mythic heights (let’s call this the “comic exaggerator”). Kelly is a lawyer, and if he’s telling a story about a country lawyer he’s run across, for instance, this fellow gets built up and built up, his every mannerism and turn of phrase turned up to 11, until we have not just a comic figure, but a heroic one. As for Kelly’s own role in whatever drama he is recounting, that gets dismissed with an “aw shucks, I was just kind of there” wave of his metaphorical hand. Kelly has had this ability forever, and has honed it to an art form. I have good reason to think that his abilities as a talker are instinctual, rather than learned, however, because of an instance where he had to draw on skills far different than his normal style.

One time my friend Kelly and I decided (well he decided and I went along) to walk from suburban Spokane where he lived all the way up to a kind of resort/ lodge place high up on Mount Spokane. The walk was about 20 miles, and would take all day. Now, a 20 mile hike is one thing—that’s pretty long—however hikes can be quite pleasant for those so inclined. This was not a hike though, as the whole thing was on public roads, most of them out in the middle of nowhere. All in all, this was not the best plan Kelly ever came up with, however we set out and were about 10 or 12 miles into the trek, outside of town, when a reddish car came flying down the hill in front of us. The driver saw us and swerved right at us. This, unfortunately, is something that sometimes happens in the U.S. for reasons passing understanding. This dude though didn’t just swerve toward us a bit, he full on tried to take us out. So much so in fact that his car went perpendicular to the road and halfway into the ditch and got stuck.

This seemed bad, and my instinct was to run with Kelly into the nearby field. Kelly, however, had other ideas. The guy got out of the car and started yelling at us: “you f***ing kids…, f*** you…, etc.” Not very creative, but still pretty worrying. Kelly though had the situation in hand from the get-go. He walked right over to the guy (who was at least 10 or 15 years older than us) and started talking to him:

Hey buddy, what’s going on? You having a bad day man? Anything I can do? Looks like your car get a bit stuck there—that’s OK, my friend and I will help dig you out.

Now I knew Kelly pretty well and knew he was a good talker from way back as mentioned. But this was another level. And the effect on the irate driver was incredible. In no time at all the guy was apologizing to Kelly, telling him his woes, and asking how we could get his car out together. Sure enough a few minutes later we were all three pushing and pulling his car out of the ditch and he went on his way.

What was going on here? Kelly must have realized somehow that the driver didn’t bear any specific ill-will toward us and was just engaging in a little road-rage because he was an angry about something or other. Also, the guy’s car was truly stuck, and neither Kelly nor I are small dudes, so he might not have liked his odds if it came to a fight. But there was just something about the way Kelly approached and disarmed him so quickly that I couldn’t really wrap my mind around. I realized then that my friend Kelly was not just a good talker, he was a great talker.

Although I’ve never seen anyone else pull off what Kelly did on that day, the general form of what he did I have seen before. In fact, a very similar, but slightly lower-stakes, incident happened when I was in university and attended a fraternity party. I was not in a fraternity and didn’t want to be. I did go to some fraternity parties just because that was what people did. Occasionally these parties could be creative, but mostly usually they were every bit as cliched as you might imagine—bros broing out and trying to get laid, women doing whatever the female equivalent of broing out might be, drunk billiards in the basement, people passing out on jungle juice, etc. Not only do these sound like terrible parties now, they were pretty terrible even back then. Nonetheless, I was at one, along with some friends from my dorm including Marc Campbell. Marc is maybe not the purest form of great talker that Kelly is, but he’s pretty darn good. While Kelly’s style is often oratorical (and BS laden—more on that in a moment), Marc’s style is smoother and has more of a cool jazz feel. Where Kelly goes for the comedically dramatic exaggeration, Marc stays more in the realm of gentle patter. Both talkers though achieve a sort of hypnotic effect through their respective styles, and Marc’s patter came in handy at this particular party.

We were a group of about five, and had barely entered the door when some guy I didn’t know came up and started getting in our face for no apparent reason. He was directing his attention to another member of our group—maybe they had run into each other before? It wasn’t clear, but what was clear is that this guy was itching for a fight right out of the gate. Now I have been in plenty of situations where I have had to try to defuse something or someone from kicking off, and have some skills in this arena. However, most people’s instincts, my own included, still tend to be a little defensive. Most people, even if committed to defusal, might say something like: “hey dude, settle down. There’s no need to be so aggro man. Just chill.” This kind of approach can work, however there is no guarantee that it will. Sometimes people who are looking to pick a fight will fall back on a kind of bizarre and unwarranted self-righteousness, coming back with something like “I’m not gonna f***ing chill man—don’t tell me what to do. You wanna see aggro, I’ll give you aggro.” So the “dude settle down” approach is a bit hit or miss. Marc Campbell could do better.

Instead of telling the guy to chill, Marc Campbell pulled out a Kelly-like move. Although he was not the direct object of the guy’s ire, he went right over to the guy and stuck his hand out. “Hi I’m Marc,” he said “nice to meet you. What’s your name?” Just like that. Marc didn’t even reference the fact that this guy was acting like a total ass-clown for no reason at all—in fact he acted like he didn’t even notice it. The effect on this guy was exactly the same as with the angry driver. The guy calmed down immediately and he and Marc started rapping. In no time at all the situation was completely defused and everyone was friends.

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Peter Berger and Thomas Luckmann’s “The Social Construction of Reality” and Related Issues

Author’s Note: This piece is a re-write of a piece from my first blog, Classical Sympathies. At that time I was interested in the relationship between the individual and his or her place of work/ organization. Classical Sympathies was fortunate to have a number of regular readers, some of whom took the time to comment, sometimes at length. The blog got a surprising amount of traffic for some reason, although it is now lost to time. Some pieces from back then are, looking back, a little too flowery, however the style was the style. Andrew Inch, a guy that a uncatagorizable cross-section of people here in Japan knew back in the day, was one of the most prolific and interesting commenters, and I have left his remarks in this re-write.

Berger and Luckmann’s The Social Construction of Reality:

This piece will look in some detail at Peter Berger and Thomas Luckmann’s The Social Construction of Reality, and comment on some of the ideas that it raises. Anyone who works in an organization will be aware that the intersection of the individual, in all of her preferences and particularities, and the institution can involve some friction. In The Social Construction of Reality, Berger and Luckmann spend 45 pages on the topic of “institutionalization,” so they had obviously gave the matter some thought.

They make the point that while man (The Social Construction of Reality, published in 1966, uses the gender-specific term), makes his world, he is given to losing sight of this and projecting (or “reifying”) aspects of the social world so that they are perceived as entirely external and beyond his control. They write:

“Man’s self-production is always, and of necessity, a social enterprise. Men together produce a human environment, with the totality of its socio-cultural and psychological formations” (51).

Human culture, then, is invented. However, being prone to reification, people tend to:

“{apprehend} the products of human activity as if there were something else than human products–such as facts of nature, results of cosmic law, or manifestations of divine will. Reification implies that man is capable of forgetting his own authorship of the human world {and experiencing it} as a strange facticity, {…} over which he has no control” (89).

When mis-apprehending social reality as something other than the product of his own action and consciousness, man forgets that:

“the social world was made by men–and, therefore, can be remade by them,” but, ironically that,“reification is a modality of consciousness {…} Even when apprehending the world in reified terms, man continues to produce it” (89).

We can extrapolate the statement “even when apprehending the world in reified terms, man continues to produce it” to suggest that the perception of sedimented, externally controlled or created, facticity continually creates the very facticity in question. Put slightly differently, the denial of agency diminishes, even uncreates, free-will, while the exercise of free-will depends in large part, perhaps entirely, on the strength of one’s belief in it.

Now, this is not to argue that reification is simply false-consciousness, or that groupings within society do not go to considerable trouble to perpetuate and legitimate reification of their activities. Berger and Luckmann make this quite clear in their analysis of what they call “socially segregated subuniverses of meaning” such as “Hindu castes, the Chinese literary bureaucracy, or the priestly coteries of ancient Egypt” (85), (and we would add to this list lawyers, doctors, television pundits, university English departments, etc.). They write that subuniverses:

“become esoteric enclaves {…} to all but those who have been properly initiated into their mysteries {…} The outsiders have to be kept out {but} if the subuniverse requires various special privileges and recognitions from the larger society, there is the problem of keeping out the outsiders and at the same time having them acknowledge the legitimacy of this procedure. This is done through various techniques of intimidation {…} mystification and, generally, the manipulation of prestige symbols” (87).

“And generally the manipulation of prestige symbolsindeed. Those who engage, consciously or unconsciously, in the manipulation of prestige symbols are, in Berger and Luckmann’s language, involved in creating a “typification.” The acceptance of typifications, in turn, sediments social facticity and brings into being a taken-for-grantedness in the performance of social actors.

The authors indicate that while the typified actor may “act-into” a socially authorized way of acting in public, the same actor, in the privacy of their home, the confessional, or the bar may seek to establish a certain “role distance” through behaviors which blur, or indeed outright contradict, their public “face;” this distance is apt to shrink again when the times comes once again for the actor to take up their public role. In so doing, the actor re-activates that segment of the self which is objectified in terms of the currently available socially available typification(s).

When I started my first blog in 2009 I wrote at some length about why I wore a necktie at work, even though I didn’t really have to and some co-workers thought it was a little strange. My buddy Andrew Inch wrote an extensive, and highly perceptive comment on the topic which is instructive here. Mr. Inch, it will be apparent, is one smart dude. It’s kind of long, but it is worth it.

“Reflection on MT’s devotion to this apparently innocuous task, knotting a piece of cloth around his neck each morning, leads us towards what has become a key element of many recent theories of ideology. Derived from Pascal’s advice to non-believers, ‘kneel and pray, and then you will believe’, the French philosopher Louis Althusser sought to assert the materiality of ideas, and how ideology works through our actions as well as our words to define us as certain sorts of subjects. For Michel Foucault, one of Althusser’s students who sought to break with Marxism and the concept of ideology, the knotting of that neck-tie might have been considered a ‘practice of the self’, a way of disciplining oneself in line with a particular matrix of power and knowledge. The question that I think both of these thinkers struggle to address, however, is the extent to which we are able to shape our own selves, rather than simply being shaped by power. What scope do we have to resist the power embedded in these apparently mundane everyday motions? {…} By kneeling to pray, or standing in front of the mirror adjusting the knot, we perform belief and so take on socially available identities. And as for the rest of us in that office – what was the effect of not knotting the tie each morning? At times there were no doubt some who reveled in the non-conformity of that not knotting. In truth, however, did our alternative practices of the self not simply reproduce a slightly different, perhaps less respect-able but nonetheless conformist, relationship to the rules and rituals that regulated life in that particular setting? Was not wearing a necktie not just another kind of necktie after all?”

“In truth, however, did our alternative practices of the self not simply reproduce a slightly different, perhaps less respect-able but nonetheless conformist, relationship to the rules and rituals that regulated life in that particular setting?” This sentence is phenomenal, and predicated on a particularly alert and acute piece of self-knowledge. Mr. Inch is saying that those in the office who refused to put on a tie, or who flaunted the organizational dress code altogether, while thinking that they were “rebelling” and “sticking it to the man,” were in fact playing into a pre-determined archetype every bit as much as I was with my neckties and apparent “conformity.”

Mr. Inch is essentially making the same point that Berger and Luckmann do when they point out that roles and typifications are “endemic to social interaction {…} All institutionalized conduct involves roles.” And then, the authors bring matters home:

“The institution, with its assemblage of ‘programmed’ actions, is like the unwritten libretto of a drama. The realization of the drama depends upon the reiterated performance of its prescribed roles by living actors. The actors embody the roles and actualize the drama by representing it on the given stage. Neither drama nor institution exist empirically apart from this recurrent realization” (75).

In short, both Mr. Inch and Berger and Luckmann do not confine the acting out of prescribed roles, the submission to typification (e.g. “conformism”) to those in positions of authority within an institution. To the contrary, I read them both as saying that both the master and the servant, the “teacher’s pet” and the “bad boy,” the necktie wearer and the necktie shunner, the consummate insider and the professional rebel are all engaged in the recurrent realization of pre-typified activity.

Explication With Reference to Obama and Talleyrand:

Now, it is true that the above reading of Berger and Luckmann may leave the door open a purely cynical outlook by suggesting that all forms of behavior by institutionalized actors are equal. This is not quite what I wish to argue. Barack Obama has defined his political philosophy as “ruthless pragmatism.” While I understand this formulation, it does seem a little cold (as Obama is famously said to be) What if we added the word “principled” here? Could “principled ruthless pragmatism” sustain meaning without slipping irrevocably into the realm of the oxymoronic?

Let’s take a closer look in relation to organizational life as opposed to the political sphere. “Principled” because one’s initial agreement to engage with institutionalization (through the acceptance of a job offer for example) assumes a principled acceptance of the role one will be asked to play and the attendant tasks and behaviors that will be expected.

“Pragmatic” in that in order to accomplish anything in the social world, wherein competing interests, visions, and ideologies are, and ever will be, an unavoidable reality, one must be prepared to lose the battle in the service of, hopefully, winning the war. It has been my experience that the inability to lose a battle is a problem for many people in the modern workplace. Related to the ability to lose a battle is one’s attitude toward “compromise.” Is “compromise” a dirty word? It’s hard to say. On the one hand, the actor who blithely declares “there can be no compromise where my principles are concerned” may sooner or later find their principles encased under glass in their own private shrine to imagined rectitude. In other words, total denial of the possibility of compromise is tantamount to surrendering all hope of getting anything done. In the immortal words of William Jefferson Clinton, “sooner or later, you have to cut a deal.” On the other hand, there are a certain class of situations where certain compromises just do not feel acceptable, situations where one has what we could call an existential objection to the terms of the proposed compromise.

The question does not, I think, concern whether deals should be struck in general, they should, so much as whether any individual deals is in the long term interest of the project in question and the people involved with this project. This is where “ruthless” perhaps applies. At the very least, the pragmatist needs to accept in herself a degree of strategic focus where goals rooted in principle are concerned. We cannot deny, of course, that this is an easily misused sentiment—if we continually apply “pragmatic ruthlessness” to a project which we are deeply attached to there is the real danger of a concomitantly continual shifting of the moral goal-posts. In short, these are muddy waters.

Talleyrand, Napoleon’s foreign minister is, perhaps, most famous for his remark that “treason is a matter of dates.” Gives you the chills, does it not? Benjamin Schwarz writes of Talleyrand:

“Arguably a turncoat, possibly a degenerate {…} certainly a shameless flatterer and world-class bribe taker, Talleyrand was also the most skillful and farsighted diplomat of his age and a man of arresting grace, wit, and style {…} He was as seductive as he was obviously dangerous {…} Talleyrand subscribed to the idea that statecraft’s modest but arduous task is to enable one’s country to survive and prosper in the world as it exists–not to transform international relations and not to further the alleged cause of mankind” (The Atlantic, December 2007, 93-4).

A hero or a villain? Schwarz is not sure, but he is charmed. For my part, I see in Talleyrand perhaps an 18th century form of “principled ruthless pragmatism” where France’s survival and prosperity was the principle from which his ruthless pragmatism stemmed. While your own cause may or may not be the triumph of the French nation, the application of a ruthless pragmatism in the service of a deeper principle does hold a certain appeal. However, I just don’t personally feel that “ruthless” is really the most appealing qualifier for pragmatism in regards to acting within the public sphere.

Comment:

Instead, I am more interested in understanding how and when to “follow the rules” and surrender to form, as opposed to how and when to do a little end-run. To function effectively within an organization it is essential to realize the power inherent in form. At times, often times really, a “surrender to form” is required. However, instead of simply surrendering to form and that being that, we may be able to add a qualifier of our own. Certain situations may call for a “strategic surrender to form” for the moment, while at the same time “bracketing” or “pocketing” the possibility of the end-run. Here, perhaps, we may have a window into a pragmatic post-post-modern stance which takes post-modernism’s relentless questioning of form and turns it inside out, recognizing that the tyranny of form is something we bring upon ourselves by allowing form to tyrannize.

Put another way, we can expand slightly on Berger and Luckmann’s claim that “an apprehension of reification as a modality of consciousness is dependent upon at least relative derefication of consciousness, which is a comparatively late development in history and in any individual biography” (90). I would suggest that an apprehension of reification as a modality of consciousness is dependent upon at least relative dereification of consciousness which may then lead into the ability to either and/or alternately i) embrace reification and role typification as a strategy (that is to inhabit a form which brings with it certain prerogatives and forms of access), and ii) radically overthrow reification and typification through the recognition that the establishment of social facticity is but a spectacular bluff resting on the manipulation of prestige symbols and the shaman’s art whereby an illusory thinness is reflected as an eternal massivity. In so doing, we may be of service to truly worthwhile cause, protecting a space for action and free-will in the face of the ever-expanding institutionalization of both the public and the private sphere. That might be worth working on.

Dedication: For Mr. Inch. Thank you for commenting. You rock baby.

Keeganisms in the Wild: An Exploration

Author’s Note: This piece is a re-write of my very first piece of linguistic ethnography. For a fuller explanation of linguistic ethnography check out On “Dude” Usage. A “Keeganism” here is simply a notable phrase used by the former head of the IB Diploma Program for Asia-Pacific Stephen Keegan. Keegan was based out of the Singapore office, which was at the time one of three “hub” offices around the world.

Although fitting in with my other efforts at linguistic ethnography, in this piece I approach Keeganisms as if they are a rare species, like a certain kind of elusive salamander or something. If this little conceit if effective, as it hope it is, this is only because the Keeganisms under investigation are themselves so glorious.

Introduction:

When Stephen Keegan spoke, dozens listened. I was one of them. Darwin sailed around on the Beagle, ran across some turtles in the Galapagos, and his investigation of all that changed the world. While I don’t pretend that my little survey of Keeganisms will change the world, I would not be able to forgive myself if this species was simply lost to time.

Keeganisms were known to flourish between the years 2008-2013, in and around the greater Pacific Rim. Without being able to definitively establish the evolutionary arc of the species, naturalists suspect an increasingly florid progression over the years. For my own part, I was marginally aware of the species in 2008-2009, but did not realize the bounty that Keeganisms provided the scientific community until 2010. What follows is an analysis of some of the most common variants of the species as I was able to observe. All of these instances were found at IB events where Keegan was speaking in public.

Keeganism #1:

Here is Keegen in 2010 describing what the IB provides to its schools in the way of services: “We are not special. I mean, of course we are unique and special in many ways.”

Keegan is making the point that there is a consistency across high quality high school curricula and programs, and that the IB is not somehow in a wholly different category. The first sentence, “we are not special” is a bald statement to this effect. Keegan immediately realizes, however, that this is possibly an infelicitous soundbite, and qualifies with a politician’s cover “I mean, of course we are unique and special in many ways.”

Why is it a Keeganism? The classic form common to the first type of a true Keeganisms can be expressed as (A+D=A>D) where A (Affirmation)=a statement that shows an aspect of Keegan’s actual feelings or opinions about a given matter, and D (Denial)=a qualification which serves to qualify and reduce the sting of the truth-telling in A, but which does not fully counterbalance or neutralize the sentiment of A, thus A>D.

In this case, “I mean, of course we are unique and special in many ways,” gets Keegan off the hook for his heresy, however it is rather obviously a cliched cover (although one does appreciate the “in many ways.”) From a formal point of view, then, this is a classic Keeganism, perhaps the prototype; from a content point of view we can find better.

Keeganism #2:

And we did find better later that year or the next at a meeting of East Asian IB Diploma Coordinators. Here, Keegan is commenting on one of two commercially available software products which were competing for market share for IB schools at that time. “I am not promoting their product. I am promoting the concept of their product (….) They are the future. Of course the future will take many forms.

In this case Keegan has an opinion about which product if preferable, however in his capacity as an IB employee he cannot state this outright. Instead, he gives an extended tribute to one of the competing companies before making clear that he is “not promoting their product.” Likewise, when he catches himself saying that their product “is the future,” he hastens to make sure we understand that multivalent nature of said future. Thus, he is again “covered.”

“I am not promoting their product. I am promoting the concept of their product” is actually a structural reversal of the classic Keeganism, which reappears in “they are the future. Of course the future will take many forms.” In the first, Keegan’s true opinion comes second, the denial first. Matters are further complicated by the introduction of the word “concept.” While it may be the case that a concept at times can be a free floating entity, in this case Keegan’s semantic distinction is taken, as it is probably intended, with a large measure of salt. Thus again a key feature of the species–the “denial” is consistently underweighted as compared to the affirmation: D+A=D<A.

With Keegan’s statement about the future, the classic structure is back, with a twist. The sentence “of course the future will take many forms” is so nebulous, so frankly metaphysical in its lineaments, that it verges on absurdity. It is also highly arguable, as while it may be true that the characteristics of the future will vary from place to place, it is at least possible to argue that the future will take precisely the form it takes: not a plurality of forms, but exactly one. Of more direct relevance is the point that if the future will take many forms, and in only one of those forms are “they” that future, then why are they “the future” at all? Of course, this is precisely the genius of this particular Keeganism; the “denial” is so slippery that is dissolves almost entirely, assuming instead a purely formal aspect (f). A+D=A(f).

Keeganism #3:

Not all Keeganisms have such an overt affirmation/ denial or denial/ affirmation structure, however. Others slip their denial/ qualification into the body of the affirmation itself. For example: “This alternative is being described as a valid reliable assessment.”

This Keeganism came at an IB conference for the Asian region, Keegan is describing highly contentious changes to the IB Visual Arts curriculum, which at the time the IB was defending against continued protests from art teachers (a fractious bunch when agitated it turns out). An advanced degree in communication theory is not required in order to parse this Keeganism; simply put the addition of “is being described as” shifts the locus of affirmation to some distant body doing the describing and away from Keegan, who is instead stating an unimpeachable fact–somebody somewhere is describing the assessment as reliable. Nonetheless, Keegan is not entirely distancing himself from the affirmation. In fact, there is no counter-affirmation present here, simply a qualification that insulates Keegan from a bald statement of validity and reliability.

Keeganism #4:

Here is Keegan at his final public appearance in Japan before his resignation: “We are delighted to be part of a global organization with global requirements.

With this one, structurally we are in similar territory, but the valence differs. Keegan is describing some recent “rationalization” of IB services around the world, a change which would reduce some of the autonomy of the Asia Pacific regional office. In fact over the next few years the IB Asia Pacific office, and all of the “hub” offices, would be downgraded from essentially autonomous power centers with a Head of Office of their own to simply branches of the global organization with no clearly assigned leadership of their own. The acute listener will understand that Keegan’s loyalty is more to the region than the global organization; with some justice he feels that Asia-Pacific is the model region. This point has to be borne in mind when approaching this particular Keeganism.

On the face of it this is a fairly simple piece of sarcasm directed at the global infrastructure. However, there are a few complicating factors. First, Keegan uses the plural pronoun–thereby implicating his fellow presenter, and, perhaps, his entire regional office. Of course, the singular here would be far too “on the nose”; still, the “we” puts his colleagues in an interesting position. Second, the repetition of “global” here confers the style we have come to expect from a true Keeganism. Third, there is perhaps more ambiguity here than we might as first suspect. Keegan actually does understand the drive to standardize the regions and the need for global requirements, and he can explain this need in unironic terms. One suspects that an aspect of heart versus head is present here as well. In practice, however, on the communication front lines, Keegan has difficulty standing fully behind the ramifications of certain of these global requirements.

Here is where it gets tricky–the affection with which Keegan was held around the region was in large part a result of his ability to walk a very fine line between representing his employer and representing the region, its Diploma Coordinators, and its Heads of School. In order to sustain this somewhat ambiguous position, Keegan had to be able to ironize, even ridicule, the larger organization. However, were he to cross too far into irony or counter-statements he would risk losing credibility even as he gained affection. Keegan was aware of the bend of this curve, which is why his most overtly heretical affirmations were always immediately qualified. In essence, Keegan was excellent at “triangulating,” and in so doing, it could be argued, simply doing his job.

Keeganism(s) #5:

Then there are a set of statements that fit neither of the above types, but nonetheless qualify as Keeganisms on account of their peculiar word choice/ structure. As the following examples were all taken from a single presentation, one suspects that this category was in fact pretty capacious. Naturalists to this day do not entirely agree as to what counts as a true Keeganism, and there will always be a certain degree of controversy on this point. Here are a couple of examples of these disputed Keeganisms (IB Answers was a kind of help center which would answer stakeholders questions online or by phone):

“Will we be absolutely consistent in absolutely all areas? Absolutely not.”

“IB Answers has provided some answers. They specialize in answers, so it was easy to do.”

First, these enter the realm of possible Keeganisms on account of the repetition of a keyword across sentences. In the first instance, we can imagine the a more normal construction (e.g. a non-Keeganism): “Will we be absolutely consistent in all areas? Probably not.” The meaning here would be similar, however, the addition of the second “absolutely” moves us away from a mere admission of occasional inconsistency to something closer to a statement of purpose. Keegan is not simply stating that inconsistency will occur, he is celebrating it. I believe this to be a Keeganism.

As for the second, one has the suspicion that it may be a standard line, or at least to be making a repeat appearance. A minor area of controversy, of whispered side conversations among modern linguists, is to what extent all Keeganisms are original to their moment. While we have not in fact been able to prove the charge, a line like “they specialize in answers” does raise the antenna of the more conspiratorially minded among us.

Keeganism #6:

Here is Keegan again on IB Answers, which sometimes struggled to get their story straight: “You really have to have more effective answers. It’s a world that really has to be refined.”

The beauty of this Keeganism once again lies in the details. Were we to hear: “You really have to have more effective answers. It’s a process that really has to be refined,” this would account for nothing more than an honest admission of an area of the IB infrastructure that bears improvement. For anyone who knows Keegan, it would be completely unremarkable, as the steps by which an answer is generated through IB Answers are easily imagined as a process. But is IB Answers a “world”? One thinks of Tolkien, of the Wizard of Oz, of the books of Tintin–these are “worlds.” The construction is so odd, so specific, so suggestive of depths and complications unimagined and unimaginable to the listener, that we are swept up in the possibilities, and are once again in the presence of a genuine Keeganism.

Keeganism(s) #7:

“Global PD really has moved in a different way.”

“There is so much happening of a very intriguing nature around the world.”

In this final type of Keeganism we have the apparent qualifier which, under closer examination, turns out to be essentially contentless. After remaking on some recent changes to the IB’s professional development (PD) structure, Keegan’s “global PD really has moved in a different way” is possibly a compliment; however, the use of “different,” instead of any one of a large number of possible alternatives, “better,” “more effective,” “preferable,” etc., so obviously leaves the whole question open that we recognize a stealthy, if minor Keeganism. It is almost as if Keegan, so accustomed to hedging and jousting with language, finds himself here incapable of giving forth a bald, uninflected, statement of praise. From contextual clues we may be able to glean which way Keegan is leaning; on the face of it the sentence could mean absolutely anything.

As for, “there is so much happening of a very intriguing nature around the world,” but of course there is. There is so very much happening that we might almost be tempted to conclude that the future will take many forms.

Dedication: For Steve, thank you for your service.

On a Guy Called Whit (with a Cameo from Ambassador Rahm Emanuel)

Author’s Note: This is a piece about a guy called Whit. Over the past little while I have run into this guy called Whit in a couple of craft beer pubs in North and Central Kyoto. In a sense, this piece is faithful to the original intention of thekyotokibbitzer, which was to check stuff out around the local area. Naturally, “local” is a highly fungible term, which is what makes it so excellent, however it is good to get back to basics. Interested readers may also want to check out my earlier piece on my North Kyoto run-in with the musician Damon Krukowski, presently a prominent critic of Spotify’s business practices, but formerly a d*** to my face.

I met this guy called Whit at a Kyoto pub which we will call T’s. T’s is owned and operated, naturally enough, by T. T’s is a pretty nice place, although not everybody thinks T. is a nice guy. He and I though, we “rub along okay.” T likes to wear sandals. So do I. T’s sits about 20-25 and allows other patrons to sort of stand around without a seat so it can get pretty crowded. On the evening I met Whit, however, it wasn’t; there was just me at the L in the bar near the entrance, Whit and three male friends at a table, a lone female mid-bar, and a few other folks. Whit and his buddies were winding things down, and before they went to pay Whit sidled up alongside the lone female. “Genki desu ka?” he asked? Now, to fully understand what’s going on here you have to know a little about the Japanese phrase “Genki desu ka?” It translates literally to “are you cheerful?” and means in practice “are you well?” or just “how are you.” “Genki desu ka?” can and is used all the time in normal situations and is a standard Japanese greeting. It is also, however, a classic and flexible pick-up line. The pick-up artist, as well as the regular old sleazeball, is known to deliver their “genki desu ka” with a leering undertone, a knowing wink. This guy called Whit, I could see immediately, was leaning heavily into the leer.

I have no idea of how this guy called Whit would have fared with his approach if it had been allowed to develop because T himself came flying around the bar and snapped at Whit (in Japanese) “don’t talk to her, get away from her.” As a mere observer to the developing situation this seemed excessive, especially because T’s is the kind of place where fairly easy conversational congress between the sexes is not only tolerated but actually encouraged. T and his crew will proactively introduce men to women and women to men on the regular. Later in the evening, all sorts of events may transpire at T’s. So this was out of character for sure.

This guy called Whit was taken aback, and soft-pleaded with T to let him join the woman, however T was firm. “If you don’t go back to your table you will have to leave. If she comes to talk to you you can talk to her. Not before.” Again, I cannot stress enough how out of character this is for T’s, so naturally I was curious. I am not normally nosy, however when curious I can be. Whit took the L and slunk back to his table. His friends didn’t seem to have noticed the action, but I did, so I said to him, “hey man, that was pretty crazy. What did you do?” “Nothing,” said Whit, “I just wanted to talk to the lady.” “Yeah,” I said, “I’ve never seen T react that way.” “He just doesn’t like me,” said Whit, “maybe I’ll never come back here.”

Whit and his crew left shortly after and I asked T what was going on. “Whit always hits on women,” he explained, “I don’t like it.” “What about Philip?” I asked (“Philip” here being someone T and I both know), “Philip is always hitting on women too.” “Case by case,” said T, “case by case.” Case by case arguments are very hard to rebut as they index in advance their non-adherence to norms of “fairness” or “consistency.” Also, I knew nothing about Whit and was in no way invested in manning his corner. T and Whit have a history, I supposed, and T would not kick a customer out just because. Such was my first meeting with this guy called Whit.

Not long after this first meeting I was with a friend at a pub we will call K’s, which is in Central Kyoto. K’s is smaller than T’s, seating only about 8-10 inside with some flexible outdoor space as well. Unlike T’s, at K’s there is not much flirting and the like as the space just doesn’t really allow for it. I was there with a buddy and who should come in but this guy called Whit. Now I didn’t mention that at T’s Whit had an American accent. (I later learned he is from Philadelphia by way of San Fransciso.) However he rolled into K’s rocking a full-on British accent, and not a bad one at that. He was standing right next to me, and I did a double take. “That’s that guy called Whit,” I thought, “but it can’t be, Whit’s American.” I looked again. Definitely Whit.

So I asked him, “hey guy called Whit, what’s with the British accent?” He slipped back to his American accent, “oh yeah mate, that’s just something I do sometimes.” OK. We chatted a bit and it was clear that he didn’t recognize me. I reminded him of our meeting at T’s, and he recalled the incident. But I could tell he wouldn’t remember my name next time. He left K‘s after one beer.

My buddy hadn’t met this guy called Whit before, however I had already told him the story of his getting s***canned at T’s. “That was the guy,” I told him, “that guy called Whit.” “What was with the British accent?”my buddy asked. “I don’t know, some kind of affectation. Maybe he lays it on when he tries to pick up women.” Just a guess on my part, however a good guess considering later events.

A few weeks later I was at a pub we will call M’s, also in North Kyoto with another friend we shall call “Philippe” in order to easily differentiate him from “Philip.” It was just before seven in the evening, when who should walk in but that guy called Whit with none other than the newly appointed United States Ambassador to Japan Rahm Emanuel and his wife Ann. They just strolled on in and it was clear that Whit was somehow chaperoning them. I stared over at Rahm Emanuel for a bit and then said “hey there Mr. Rahm Emanuel.” Rahm Emanuel (or just Rahm, as I like to call him) acknowledged his identity and he and I started chatting. At the same time Ann was chatting with old Philippe there at the bar. Before I said hello to Rahm I wondered what on earth he was doing with Whit. And then I thought well, I know Whit doesn’t have a job, he seems to frequent pubs all the time, probably he has some money somewhere, tech money or something. Maybe he’s some kind of VC and the Rahmster has gone out of his way to meet him in Kyoto. Implausible as this scenario seemed, I didn’t know what another explanation for this threesome could be. However, I was off-base.

Had this guy called Whit in fact been a prominent VC it would have added layers to my understanding of him for certain. So I asked him, “hey there guy called Whit, how do you know Rahm Emanuel?” “I just met him,” he replied, “across the street at L’s. We got to talking and I brought him over here.” (L’s is a cocktail bar I have never been too, which is 15 feet from K’s.) It turned out that Rahm and Ann were in Kyoto en route to Hiroshima where they were to visit the Hiroshima Peace Museum with none other than the Prime Minister of Japan. In the meantime here they were, hanging with Whit. Rahm explained the situation thusly: “here in Kyoto my minders let us off the leash so we can walk around freely. This would never happen in Tokyo, because we have security around us all the time.” He seemed genuinely happy to be minderless, and was as relaxed as could be at the bar. In no time he was dropping f-bombs, dapping up the waitresses, and asking me how to say things in Japanese. Rock and roll Rahm baby.

(As promised in the title, Rahm is only supposed to have a cameo in this story, however I have to recount our brief conversation about politics. After I introduced myself, Rahm asked me “are you on the team?” I understood him to mean was I a Democrat. I replied that I was basically on the team, but that I was kind of a left libertarian. “No such thing,” said Rahm. “Well then you’re looking at a unicorn baby,” said I.)

In any case, once I had gotten a bit of a feel for my new buddy Rahm I had to fill him in on something. “Hey Rahm, you know this guy called Whit likes to go into bars and put on a fake British accent?” Rahm didn’t miss a beat as he turned to Whit and, I swear, elbowed him in the ribs, saying “did that help you score buddy? Did you get across the finish line?” Rahm Emanuel, former chief of staff to President Obama, former Mayor of Chicago, and presently the honorable ambassador to Japan, had already grasped the essential nature of this guy called Whit. And he, for one anyway, had no issues with it.

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On Zone Defense

Once upon a time I played basketball. I also played a lot of schoolyard American Football. Both of these sports have different possible defensive approaches. One of these is zone defense.

As a basketball player I had strengths and weaknesses. I was good around the basket, played hard, could throw an elbow, and rebounded the hell out of the ball. I was also a poor outside shooter and didn’t have enough quickness to get my own shot outside of about four feet. But the thing I was best at was zone defense. I was very good at zone defense.

As a football player I was a decent quarterback and a good what be called the “possession receiver” role. If I had played competitively I would have been able to catch the ball reliably and pick up a few yards after the catch. But the thing I was best at was zone defense. I was very good at zone defense.

As I understand them, the fundamental skills associated with zone defense are, the ability to read the entire field or court, the ability to pre-perceive the likely movement of the ball, the flexibility to break out of any assigned appointment and react to information as it changes on a micro-second basis, and the ability to take a risk to potentially get an interception. In football, a single interception can swing a whole game. In basketball an interception and dunk or lay in on the other end can be a catalyst for swinging the momentum to your team and change the trajectory of a game or quarter. When I was young I liked the cornerback Everson Walls. This was because he led the league in interceptions. I liked interceptions. I still do.

One time my friend from New Zealand asked to join his touch rugby club team for a game. So I did. He explained the rules and I told him I would get an interception and run it back for a “try.” Kiwis call touchdowns “tries” for some reason. He told me there was no way, interception tries were too hard and it was my first ever game. I scored two tries on interceptions. This was not because I was a good touch rugby player. This was because the above zone defense principles applied perfectly to rugby as well. I didn’t even know the rules really, but I could play zone defense. It was automatic.

Zone defense is one of two main types of defense. The other is man-to-man defense. I do not like man-to-man defense. I’m kind of bad at it. Man-to-man defense requires you to stick to an exact task, for example staying in front of your opponent, to the exclusion of all other considerations. Man-to-man defense is boring. It lacks creativity, it lacks pizzazz, it lacks excitement. Man-to-man defenders are great at what they do, however they are specialists. Zone defenders are generalists. I’m a generalist.

One more thing that zone defenders rely on is their teammates. A zone defender is responsible for a certain area rather than a certain person, however that area can be pretty vaguely defined in practice. So other zone defenders need to be attuned to the shifting boundaries of the “areas” of the field or court. There is no such thing as a fixed area. Areas, it turns out, are relative.

I believe that the principles of zone defense are widely applicable to life, work, and other pursuits. I identify as a zone defender.

Dedication: For Marcelo, my kindred spirit in zone defense.