Note: This is the fourth position of the Trans-Pacific Political Partnership known as The Splinter Fraction. Our first position is about the Age of Consent in the U.S. Our second position is about privileged access for Medecins Sans Frontieres to all war zones and protection from the powers that be for their operations. Our third position is to spread karaoke as widely as possible.
Full disclosure: I love clove cigarettes. I’m not here to pretend tobacco is harmless, but I do smoke and I love cloves specifically — their sweetness, their bite, the way they announce themselves rather than slip by unnoticed. They’re not a casual habit. They’re not cheap. They’re not especially forgiving. They are, unmistakably, a specialty product for adults who already know what they’re doing. Which is precisely why their disappearance from the United States strikes me as so strange. If public policy is supposed to focus on scale, harm, and likelihood, cloves barely register. And yet they were eliminated cleanly and completely.
This isn’t a brief for Juul, bubblegum vapes, or any product designed to recruit new smokers as efficiently as possible. Those deserve scrutiny, regulation, and in some cases outright prohibition. Clove cigarettes are something else entirely. They were never poised to take over American high schools. They were never discreet, never mass-market, never engineered for easy uptake. They appealed to a narrow, adult audience — travelers, artists, longtime smokers with particular tastes. Their banning didn’t meaningfully change youth smoking behavior; it simply removed a minor, culturally specific option from the legal market. Which raises a quiet but important question: why was such a small thing targeted so decisively, while other flavored cigarettes were not?
The answer, of course, is the carve-out. In 2009, when the United States banned flavored cigarettes, it did so selectively. Clove cigarettes were prohibited outright. Menthol cigarettes were not. This distinction was never really about flavor chemistry or relative harm; it was about politics, constituencies, and consequence. Menthol had a large, organized user base and a long, fraught history tied to race, policing, and targeted marketing. Regulators understood that banning menthol would provoke backlash, raise enforcement concerns, and create secondary harms. So menthol survived. Cloves, by contrast, had no organized defenders, no obvious political cost, and no plausible narrative of collateral damage. They were small enough to remove without resistance.
We don’t object to the menthol carve-out. In fact, I understand it. Public policy often has to weigh downstream effects as much as stated intentions, and there were legitimate fears about what a menthol ban might unleash. But that logic cuts both ways. If menthol was spared because its removal would have caused disproportionate disruption, cloves deserved consideration for the opposite reason. Their user base was tiny. Their market footprint was negligible. Their elimination solved no urgent public-health problem and prevented no foreseeable epidemic. It simply demonstrated how regulation tends to work in practice: not by calibrating rules to scale and risk, but by acting most decisively where the fewest people are able—or willing—to object.
What the clove ban reveals, more than anything, is how regulation actually moves through the world. It does not flow evenly from evidence to outcome. It flows through constituencies. Products with organized users, sympathetic narratives, and visible secondary effects are handled with caution. Products without those protections are handled cleanly. Clove smokers were never numerous enough, loud enough, or legible enough to matter. There was no lobby. No advocacy group. No credible fear of backlash. As a result, cloves became an easy victory: a flavored cigarette could be banned, a public-health win could be declared, and no meaningful political cost would be incurred.
This is not corruption so much as gravity. Policymaking, especially in public health, often advances where resistance is lowest. That doesn’t make it malicious, but it does make it uneven. And unevenness matters. When regulation targets the smallest, quietest practices first—those least likely to produce harm at scale—it risks confusing symbolic action with effective policy. The clove ban didn’t fail because it was harsh; it failed because it was misaligned. It addressed a marginal behavior while leaving far larger, more consequential ones to be negotiated indefinitely.
One of the unspoken assumptions behind the flavored-cigarette ban was that flavor itself was the problem. But not all flavors function the same way. Some are engineered for mass adoption: sweet, smooth, cheap, discreet, and easy to inhale even for first-time users. Those products lower the barrier to entry and deserve aggressive scrutiny. Clove cigarettes operate at the opposite end of the spectrum. They are pungent, smoky, and unmistakable. They announce themselves immediately. They are harder on the throat, more expensive, and far less forgiving to the uninitiated. In other words, they are an acquired taste by design.
This distinction matters because public health should be attentive not just to ingredients, but to uptake dynamics. Products that spread rapidly among new users pose a different kind of risk than products that remain confined to a narrow, self-selecting adult audience. Cloves never behaved like a recruitment tool. They didn’t mask tobacco; they added complexity to it. They weren’t optimized for stealth or scale. Treating them as equivalent to mass-market flavored cigarettes collapses important differences and replaces targeted regulation with blunt prohibition. If the goal is to prevent widespread initiation, then precision matters—and cloves were never the right target.
There is also the question of adult autonomy, which is often treated gingerly in tobacco policy but can’t be avoided entirely. Smoking remains legal. That fact alone establishes a baseline assumption: adults are permitted to make choices that carry known risks. Within that framework, the question is not whether tobacco should be virtuous, but whether adults are trusted to exercise discernment among legal options. Choosing a clove cigarette is not an attempt to evade regulation or denial of harm; it is an aesthetic preference exercised within an already constrained and taxed marketplace.
This is where the phrase “following the muse” matters. It sounds indulgent until you realize how narrow the claim is. It is not a demand for limitless choice or novelty flavors designed to entice new users. It is a request for consistency. If adults are allowed to smoke, they should be allowed to choose among products that differ meaningfully in character, tradition, and appeal—especially when those products are demonstrably niche and non-expansionary. Removing cloves didn’t protect children. It simply narrowed adult choice in a way that feels arbitrary rather than principled.
It’s reasonable to ask why any of this matters. Clove cigarettes are not a public-health crisis. Their absence does not rank among the great injustices of modern regulation. But small decisions often reveal larger habits of mind. When policy treats scale, intent, and impact as interchangeable, it stops distinguishing between meaningful intervention and symbolic tidying. The clove ban solved a rhetorical problem more than a real one. It demonstrated action without demanding precision.
What’s left behind is an inconsistency that never quite resolves. A flavored cigarette with massive market share remains legal because its removal would be disruptive. A flavored cigarette with negligible market share was eliminated because its removal was easy. That asymmetry doesn’t undermine public health as a goal, but it does weaken confidence in how that goal is pursued. If regulation is to be trusted, it should align most tightly with where harm is greatest—not where resistance is lowest.
This is not a call to roll back tobacco regulation or to relitigate every compromise embedded in public-health law. It’s a narrower observation. When a system is willing to make exceptions for powerful constituencies while eliminating marginal practices without consideration, it reveals something about how decisions are actually made. Clove cigarettes weren’t banned because they were uniquely dangerous. They were banned because no one important would miss them.
Even so, positions don’t need mass movements to exist. Sometimes they begin as a splinter fraction: a small, clear objection to an unnecessary loss. If smoking is legal, and if nuance still matters, then there is room—at least in principle—for a carve-out that acknowledges scale, intent, and adult choice. Even if only two people think so, even if it’s just me and Annie, that’s enough to say it out loud.